Your newsletter sent to YOUR opt-in e-mail list is way you get people to come back. It's how people get to know what you're about and whether they should buy from you. Of course you better not sell them crap even once or they'll be gone, but we're just talking about how to get them to point of buying for first time.

Instead of sending people to your website you should be sending them to an e-mail autoresponder. On autoresponder you should write either a note about your newsletter or your site or both along with a link to your site. Even if your site is primarily set up to capture e-mails this will increase amount of subscribers to your list much faster.

This way you have captured their e-mail for sure before they go to your site. Since your list is opt-in it means that if they don't want to be on it they can always click an unsubscribe link to get off.

If you want to increase your profits in long run you need to focus on building your list. Don't be misled by thinking that you start an online business and go out and make a ton of money first month. You can, but most people don't.

The internet marketing millionaires of today have well over 50,000 people on their lists. Lists they built over time and make more money from every time they send an offer.

You can do it too...if you stop sending people directly to your site.

5. Get opt-in e-mail addresses. This is like gold for you. The only real purpose for a consumer website is to capture leads and to sell products. By leads I mean e-mail addresses. You want to build up a customer list and then you want to work it repeatedly. Send out a monthly e-zine that offers FREE valuable information and mentions similar products they may be interested in. They may see something that a friend of theirs will want to buy from you.

The key here is that these people ask to be on your list, you give them FREE information that has value, and they can unsubscribe at any time.

6. Build a relationship. It is much easier to sell someone who has had a good experience with you than someone who has never heard of you. Most companies ignore this fact and spend thousands of dollars each month trying to bring in new customers while they ignore people who already bought from them. Pretty stupid, but that's how most businesses operate.

7. Never stop learning. The best and richest marketers in business spend most amount of money buying books, tapes and courses that keep them on cutting edge. Why? Because no one knows it all and new and better ways to market are discovered every day.

There is a lot of valuable FREE information available online that is easy to find and can make you a lot of money. One good idea can be worth hundreds or thousands of dollars in future sales for you. So invest in yourself and your future.

These 7 simple steps can mean difference between struggling to stay in business and struggling to keep up with all orders coming in. Which struggle would you prefer?