First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through mail, catalogs, infomercials, etc.

Ask any direct marketer or any internet marketer who has gotten REAL results what most important part of marketing is. They will ALL tell you it's list, list, list. In internet marketing this means YOUR opt-in e-mail list for your ezine or newsletter.

The larger your list grows, more targeted customers you have to market to for rest of your life. If you're not building a list then you're wasting your time trying to market on internet. The BIG PICTURE is more than one sale to one customer.

The ONLY purpose of an EFFECTIVE (money making) website is to capture e-mail addresses of targeted people who are interested in what you are selling. Why? Because most first time visitors to a site DO NOT BUY. Because you want customers for life, not customers for one sale and then bye-bye.

If you want to create good customers you have to earn their business. The only way to earn it is to follow up with them, let them get to know you and give them VALUABLE information for free. People buy from people and businesses they trust and trust can't be created from a one time visit.

1. Remember that marketing is more important than what your product is. If you have greatest product ever and no one knows about it you won't make any money.

Direct response marketing online is very similar to direct response marketing offline. 90% of your time should be invested in marketing because nothing else will make you money. Don't waste time figuring out how to do it right. Study people who have already spent time and money on learning what does and doesn't work. Then you can spend more of your time on collecting cash.

2. You must have a back end product to make good money. The way to make most money is to first offer FREE information that is valuable. This will begin your relationship with a customer. Then have a product that is under $50 for a front end. Make sure front end product is somehow connected to back end product. For example, if you sell a $10 book on shaving points off your golf score, you want to have a back end product like a $300 course on best proven techniques for most effective golf swing ever.

3. Your product needs to be valuable to your customers. They need to believe that what they receive is worth a lot more than what they paid for it. That will make them a life-long customer. Sell them something worthless and they will be unhappy and they will be gone forever. Sell products you believe in or don't sell anything.

4. Give your customers FREE bonuses and more than you promised. Under promise and over deliver. Make your customers say "Wow!" when they receive your products. Don't just make them happy, blow their minds with how much value they get from you.