- People agreed to receive your message through a confirmation message

- People can leave or unsubscribe from list at any time and not receive further mailings

This kind of Opt-In email benefits you as a marketer because it enables you to get your message out to thousands of recipients at a daily base, without ever being accused of S-P-A-M.

However, if you find a list that promises deals like...

- 1,000,000 Fresh Email Addresses Every Week - $120 - Email List - 50,000 Email Addresses Of Marketers - $55 - Exclusive 15 Million Of Emails CD - $120

... then get away from them as far as you can!

You see, these kind of lists are not "safe".

The people on these lists did not request to receive your email. These lists were all harvested using some kind of web crawling software.

So these lists do not fall under category Safelist.

(No matter what people offering these lists may tell you) and if you email to them you are S-P-A--M-M-I-N-G!

So, don't ever do it... instead, do it right way :-)

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a. Conflict: Does your story feature a struggle between two or more easily defined groups?

b. Impact: Will central issue of your story change public in any measurable way?

c. Immediacy: Is your issue timely? Is it happening now?

3. Fascination: Will your story appeal to public at a primal level? In other words, is your story interesting?

a. Drama: Does your story offer trappings of dramatic works, such as plot, characters, suspense, setting and like?

b. Human interest: Can public relate to characters in your news story?

c. Emotion: Will your story touch public's heart?

d. Images: Will your story naturally supply or suggest powerful video, photos or other graphics that will help tell story? (This is especially important for TV, but is equally important for print if you want to receive a primary position in a newspaper or magazine.)

e. Myth: Does your story tap into stereotypes of mass media? For example, powerbroker, underdog, workaholic, iconoclast, eccentric, selfless advocate and so on.

f. Surprise: Does your story offer an unexpected twist? For example, "man bites dog." PR Rainmakers look for these patterns in stories they sell to news media. If patterns don't emerge naturally, then PR Rainmakers search for ways to inject patterns into their stories.

Without patterns of newsworthiness, media simply will not recognize your story as news.