By Dirk Dupon

You may already know what an Opt-In list is. It's a list that you build by capturing (and collecting) email addresses from people who visit your site.

You do this by using a special subscription form, or a pop-up window, that sends your leads name and email address to an autoresponder.

You can then use this list to send practical info and tips (or announce new products) to your leads, or invite them to join a new eCourse or affiliate program that you created.

Now, what is a Safelist?

Simply stated, Safelists are in fact nothing more than a group of individuals, who agree to receive and send email messages to each other.

The fact that they agree to receive email make these lists "safe", hence name Safelist...

A Safelist can be used to advertise web sites, Ebooks, business opportunities, affiliate programs and so forth.

A Safelist works well for people who don't have a web site, and can't build their own Op-In list.

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Here's an example of a Safelist that I personally run and maintain: http://www.ebooks-made-easy.com/safelist You can join this list at no cost, and send out an email to members every 3 days. If you have something to share with others, this is your moment! :-)

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At first, concept of "newsworthiness" may appear both abstract and subjective. Fortunately, in century since Joseph Pulitzer began to define journalism as we know it today, patterns have emerged in how news media define "newsworthiness."

We may disagree with these patterns. We may find them trivial, irrational and even offensive. But they exist nonetheless and we ignore them at our peril.

These patterns fall into three basic categories: identification, significance and fascination. The more of these patterns that appear in your story, more likely media are to recognize your story as newsworthy.

1. Identification: Will public you are targeting recognize at least one major element of your story? (Now word "public" will change meaning with context. For example, "ABC World News Tonight" targets a very broad general public, while "Field & Stream" targets a very narrowly defined public.)

a. Awareness: Does public possess a basic understanding of issue around which your story revolves?

b. Celebrity: Does public recognize spokesperson delivers your message?

c. Fashion: Does your story fit in with a recognized trend that is rising or peaking?

d. Proximity: What is geographical reach of your story? Exactly whom does it affect in an immediate, tangible way?