The Case for Overture to Enter the Mass Contextual Advertising Market

Written by Dave Lavinsky


Continued from page 1

Overture clearly is missing out on a huge revenue source by limiting program participants. The rational behind its selectivity is most likelyrepparttar fact that its contextual advertising program relies heavily on Overture's editorial team to avoid poor matches that a technology-dependant approach inevitably produces. As an example, according to statements released atrepparttar 108649 time ofrepparttar 108650 program’s launch by Bill Demas, Overture's Senior Vice President, without editorial intervention a story about a person stabbed to death could easily carry knife advertisements.

While Overture is missing out on significant revenues, web publishers are also missing out by Overture’s non-participation. This is because, if more web publishers were able to choose between AdSense and Overture’s programs, Google would be forced to become more aggressive withrepparttar 108651 percentage split that it gives AdSense publishers. While it has been reported that big Google partners such as AOL.com receive 80% ofrepparttar 108652 revenue per click generated by Google ads, AdSense publishers report figures inrepparttar 108653 10% to 50% range.

So, web publishers should really begin pushing Overture to open up its contextual advertising program as web publishers, and potentially Overture/Yahoo!’s shareholders, could reap significant financial benefits.

As President of Growthink, Dave Lavinsky has helped the company become one of the premier business plan development firms. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. For more information please visit http://www.growthink.com


Do You Have to Be an Expert to Teach Someone in Your MLM?

Written by Gobala Krishnan


Continued from page 1

Ifrepparttar question is technical in nature or beyond your expertise, please say so to your affiliates, and referrepparttar 108648 affiliate to your upline leaders, corporate support, websites, or online forums for more information. There is nothing wrong in showing them where they can get more info if you can't provide that info yourself.

This is ok... after all, network marketing is supposed to be all about teamwork, right?

Don't recommend anything you've not personally tried yourself. Don't teach anything you're not sure about. Don't make up stories. Don't fakerepparttar 108649 figures. Don't fake your emotions. Don’t give false hope.

Most importantly, don't doubtrepparttar 108650 relevance and significance of your own knowledge. Confucius said that "If three men walk with me, one can be my teacher". We can all learn from each other, and thinking otherwise is a mistake. It’s only your way of thinking that stops you from sharing and touching another human being in a sincere way. And you’ll need to change that in order to be successful in MLM.

You cannot, and probably should not, teach someone aboutrepparttar 108651 road ahead of you, no matter how many books you’ve read, and how many seminars you’ve attended. However, you can always look back atrepparttar 108652 road behind you and teach them how to get to where you are.

So share your knowledge with everyone if your team. There is always something that they can learn from you, and there is always a way you can help them to duplicate your efforts.

How many have you helped this week...?

Gobala Krishnan is a member and a writer for the International Association of Home Business Entrepreneurs, the perfect knowledge tool for network marketers to train and grow their organization. Visit his site at http://www.home-business-association.com/IAHBE to get more info.


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