The Case for Overture to Enter the Mass Contextual Advertising MarketWritten by Dave Lavinsky
Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them.The market leader in contextual advertising is Google. Through its AdWords™ program, advertisers can choose to syndicate their ads on relevant websites. On other side of equation, website owners can join Google’s AdSense™ program to serve these ads. Google is not only company that allows website owners to serve contextual ads. There are a host of others such as Searchfeed.com and Revenue Pilot that also do this. The problem with using these other firms is that price-per-click you receive will most likely be less than price that Google pays you. This is because advertisers generally bid/pay on an auction basis. Since Google has so many bidders, price that advertiser pays is greater than they pay on lesser search engines (classic supply/demand economics). There is one search engine, Overture, which also serves large volumes of advertisers, and as such, has keyword bid prices that are as high as, and often higher than Google’s. While Overture does offer contextual advertising, it has strict limitations which prevent vast majority of websites from enrolling. Specifically, Overture limits its contextual advertising program to websites generating more than 1 million web searches a month.
| | Do You Have to Be an Expert to Teach Someone in Your MLM?Written by Gobala Krishnan
Copyright 2005 Gobala Krishnan"How can I teach others when I am not successful myself? That's ethically wrong..." If you're in an MLM program, you might have heard that question from one of your affiliates. You may even have asked same question before. I know I have, and I get it all time too from people in my group. Many people say this when I mention to them that a big part of being in an MLM program is to help others "duplicate" your efforts. Teach them to fish, instead of giving them fish. If your affiliates are not able to duplicate your efforts, at least to a certain degree, it will be very hard to see real exponential growth in your organization. So is it wrong to teach someone when you're not "up there" yourself? Well, it really depends on WHAT you're teaching them. My father thought me to ride bicycle, and I have thought others to ride bicycle. My father was not an Olympic cyclist; he was simply teaching me what he knew. Nothing more, nothing less. And to this very day, I appreciate him for it, for otherwise I would never learn something as easy and as fun as that. So teaching others what you know is perfectly OK! It's human nature to teach. Whether you realize it or not, you do it all time, with family members, friends and spouses. Here's what I consider ethically wrong... It's wrong to teach people how to be an Olympic cyclist, when you're not an Olympic champion yourself. It's common sense, right? You cannot teach someone to reach top of mountain if you have not shed tears and blood to get up there yourself. Doing otherwise IS unethical, for you're only leading someone down wrong road. So even if you have been in MLM for only one day, always remember that you DO have something to teach your downline affiliates. Simply sharing your experience, in most cases, is more than enough. Tell them what you like about company, products, opportunity, etc. Tell them truth about what you feel.
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