The Business of Speaking - Everyone Has Something to Share

Written by Jennifer Geronimo


Continued from page 1

The two most effective ways I have found to land speaking engagements are through networking andrepparttar web. My clients who dorepparttar 106552 most networking haverepparttar 106553 jam-packed speaking schedules that others dream of. Attend local Chamber of Commerce, Rotary Club, Kiwanis, and Lions Club meetings. After you attend a few of these meetings, present your one-sheet torepparttar 106554 meeting coordinator. There are many opportunities right in your 'own backyard'. These organizations will usually not pay any big speaking fees…usually these engagements do not pay at all. One ofrepparttar 106555 most important things I have learned is not to be greedy, especially if you are just starting out. More than likelyrepparttar 106556 reason you wanted to get out and speak inrepparttar 106557 first place was to inspire, not profit. If you do keep that important fact in mind, paid engagements will follow. The internet is a vast and infinite source of leads. It's as easy as doing a search on your target audience and contacting organizations you feel could benefit from your expertise. There are also websites that contain complete listings of conferences throughoutrepparttar 106558 world on any and every subject. Spend some time doingrepparttar 106559 research and makerepparttar 106560 calls.

Most importantly, promote yourself. Public Relations Master Strategist, Jill Lublin (www.promisingpromotion.com), says it perfectly "it's not who you know, it's who knows you". Jill's advice for an upcoming speaker is "to createrepparttar 106561 ooh-aah syndrome. You have to find ways to express who you are with an expertise and unusual way to say who you are. The point is to get your name in as many places as possible…people listings in your local business journal, articles written by and about you, your college alumni, your local chamber of commerce…the possibilities are endless."

In conclusion, author ofrepparttar 106562 Top 10 Traits of Silicon Valley Dynamos, Joan Clout-Kruse (www.cloutpower.com), states, "You can read allrepparttar 106563 good books inrepparttar 106564 world on public speaking, and I have. You can attend workshops by allrepparttar 106565 great leaders inrepparttar 106566 speaking field, and I have. Yet, everything you learned means nothing until you actually get out there and do it. That isrepparttar 106567 real learning experience." We learnrepparttar 106568 most by doing, by just getting out there and takingrepparttar 106569 chance. So if you feel you have something to say that will contribute torepparttar 106570 lives of others, just get out there and share your message withrepparttar 106571 world.



Jennifer Geronimo is a Speaker Coordinator / Public Relations Contractor located in Northern California. Her clients include musicians, authors, and motivational speakers throughout the United States. She works with clients she feels inspire others, which is why she has named her business, Life Enlightenment. You can contact Jennifer at (415) 444-0401 or by email: jennifergeronimo@go.com.




Products: The 'Believability' Factor

Written by Kenny Love


Continued from page 1

Also, most of these commercials, along with their infomercial counterparts, air inrepparttar early mornings, generally, around 2:00 a.m. - 3:00 a.m., and on, which also makes other wheels of wonderment turn in my head. I'm wondering:

1. Isrepparttar 106551 commercial airing in this time slot because this is a "special short-lived promotion" andrepparttar 106552 company does not wish to be overrun with orders atrepparttar 106553 low price and risk running out of product while losing onrepparttar 106554 profit end?

2. Is this a discontinued item that I will not be able to easily obtain parts for if it happens to break?

3. Isrepparttar 106555 commercial airing in this time slot becauserepparttar 106556 advertiser cannot afford prime time slots?

4. Ifrepparttar 106557 product is so great, why doesrepparttar 106558 company give away another complete version ofrepparttar 106559 same product, instead of a lesser-priced item?

5. If there is a P. O. Box, how do I know this isn't a fly-by-night rip-off operation?

See howrepparttar 106560 'believability' factor has quietly arisen and crept into play here?

So, aside fromrepparttar 106561 fact that you might have a great product, service or information take a good look at your own marketing, promotion and advertising copy before presenting such to general or specific publics, asking yourself:

1. Are people going to believe this item will do what my copy says that it will?

2. If I place myself in my intended customer's spot, would I believe this?

3. What can I do to make my offer sound more credible, thus, warding off any possible doubt from prospects?

4. Will my price for this product be perceived by prospects as too low (or too high)?

5. Am I easingrepparttar 106562 emotional pains of prospects by offering a strong and solid guarantee?

Byrepparttar 106563 way, it is generally accepted inrepparttar 106564 business arena that,repparttar 106565 longerrepparttar 106566 guarantee for your offer,repparttar 106567 better overall sales will be, with fewer returns. I suppose that longer guarantees, i.e., 6 months or 1-year, appeal torepparttar 106568 prospect who reasons that ifrepparttar 106569 product was not everything as presented,repparttar 106570 shorterrepparttar 106571 guarantee would be inrepparttar 106572 interest ofrepparttar 106573 advertiser escaping liability a lot sooner.

So, after your great headline has been punched out,repparttar 106574 great ad copy as been written andrepparttar 106575 appropriate media have been selected for your product, service or information, take one last moment to review what you now have before you, completely addressingrepparttar 106576 'believability' factor. Now, upon your completion of doing so, would you buy this item from you?

Copyright © 2002 Kenny Love Enterprises All Rights Reserved



Kenny Love owns and manages Kenny Love Enterprises, a self-improvement cybercenter. He also publishes "The Tipster," a unique proactive self-improvement newsletter. Read the premier issue at http://www.kennylove.net/march02.html. Also, get 2 FREE informational gifts, just for subscribing.


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