"Products: The 'Believability' Factor" Subtitle: Why some products cannot be given away successfully (especially behind word 'FREE')There are many elements discussed in marketing articles regarding how best to garner sales success for products or services. However, one element I have rarely found discussed, if ever, is factor of 'believability'. Here is a case in point:
A while back, I discovered a unique angle being marketed to public regarding a certain product that I was certain would be incredibly successful since product is one that, virtually, everyone already uses, regardless of their financial status or position in life.
And, with a price range that expands from $0 to as much as hundreds of thousands of dollars, depending on your choice and what you can afford, version being marketed by this company is FREE to public.
And, I'm not speaking of a product that attempts to please all people all time, so to speak, but a product that almost falls into realm of being a 'vital necessity' for just about everyone, and on a worldwide basis. This product is one that, if it was not what it was, 'believability' factor would be so incredibly high that virtually everyone would rush out to get one, especially since it will be FREE.
And, I would also lay 10 to 1 odds that you currently own, at least, one of these products right now.
So, what is this product? Is your curiosity up yet?
Well, I'm not going to disclose product for several reasons, and because my own personal jury is still out with verdict on it (sorry, no tease intended). But, I will say that if verdict is returned favorably, there will be no side of earth that you will not learn about it.
So, what is my own reluctance with this particular product?
Well, my answer is found no farther than title of this article...the 'believability' factor and it being made available for FREE. Not because this particular product isn't as it is presented, but because people are simply not accustomed to being able to obtain this product freely.
And, when (and if) this product is, indeed, released to general public, even though it already affects most of people in world who are already utilizing it, I can guarantee that it will also come with a 'Catch-22' factor for its distributors and sales persons.
People are simply going to have an extremely difficult time believing that it will be available with 'no strings attached'. Many people have been jaded in all kinds of shady deals, both offline and online, with many ending up having spent thousands of dollars with nothing to show for it.
And, even when an offer that is possibly legitimate comes along, it is suspect, to say least. Perfect examples are 2-minute-long commercials often seen on independent stations, i.e., TNT, USA Network whereby product is being promoted by a 90-mile-per-hour speaking voiceover announcer.
At end of commercial, announcer states that if you call right now (or within next 15 or 30 minutes), you will not only receive product at unheard of low price, but you will also receive a second of same product absolutely free. In respect to this type of television commercial, this is point at which my own wheels start to turn, usually wondering about quality of product, and if it is as great as fast talker has presented.