Fourteen months ago, I decided I wanted to go back to working from home and answered an ad for a Speaker Coordinator. I now work with dozens of motivational speakers, authors, and musicians to assist them in finding speaking engagements as well as promoting their message and products through media. Through trial and error I have learned what it takes not only to promote great speakers, but also how to prepare aspiring new speakers for trade.

My client, Executive Coach and Author, Dr. Russell Beale (www.russcoaches.com), states beginning steps perfectly: "Number one, answer question 'What do you speak on?'; number two, identify who you want to speak to; and number three, identify your comfort zone and honor it". Until you discover above, you can't go any further nor can someone like myself promote you. Once you know what you are going to speak about and have a clear message and target audience, get it on paper. This will be your first step in creating a "speaker one-sheet".

A "speaker one-sheet" consists of your biography and presentation descriptions. Have friends and colleagues read it over. Ask them…"Would you hire me to speak for your group?" and "Are you clear on what my speaking topics are?"

Once your one-sheet is perfected, have your presentations set and ready to be offered to public. My favorite advice on this subject came from "The Extreme Abundance Coach", Jeanna Gabellini (www.masterpeacecoaching.com). Jeanna says "not to try to be 'professional'…be TOTALLY authentic. That included my being eccentric and quirky. Now I have full permission to be me and I'm more relaxed as well as more engaging and powerful with my audience." No one is going to take you or your message seriously if you are not authentic. Just be you! If you can't be just you, then you should not be up there speaking. Your audience will not be fooled. And on that same note… Astrologer, Janet Bowman Johnson (www.astro-insights.com), suggests "One of most important lessons of my speaking career came through something called "Speaking Circles". Mr. Lee Glickstein, founder of Speaking Circles, has found a wondrous way of helping speakers find their own unique "presence" on stage. He teaches one how to be authentic as a speaker. This experience is so powerful it makes all difference between truly memorable speakers and those that are technically good, but lacking that special something."

There are many elements discussed in marketing articles regarding how best to garner sales success for products or services. However, one element I have rarely found discussed, if ever, is factor of 'believability'. Here is a case in point:

A while back, I discovered a unique angle being marketed to public regarding a certain product that I was certain would be incredibly successful since product is one that, virtually, everyone already uses, regardless of their financial status or position in life.

And, with a price range that expands from $0 to as much as hundreds of thousands of dollars, depending on your choice and what you can afford, version being marketed by this company is FREE to public.

And, I'm not speaking of a product that attempts to please all people all time, so to speak, but a product that almost falls into realm of being a 'vital necessity' for just about everyone, and on a worldwide basis. This product is one that, if it was not what it was, 'believability' factor would be so incredibly high that virtually everyone would rush out to get one, especially since it will be FREE.

And, I would also lay 10 to 1 odds that you currently own, at least, one of these products right now.

So, what is this product? Is your curiosity up yet?

Well, I'm not going to disclose product for several reasons, and because my own personal jury is still out with verdict on it (sorry, no tease intended). But, I will say that if verdict is returned favorably, there will be no side of earth that you will not learn about it.

So, what is my own reluctance with this particular product?

Well, my answer is found no farther than title of this article...the 'believability' factor and it being made available for FREE. Not because this particular product isn't as it is presented, but because people are simply not accustomed to being able to obtain this product freely.

And, when (and if) this product is, indeed, released to general public, even though it already affects most of people in world who are already utilizing it, I can guarantee that it will also come with a 'Catch-22' factor for its distributors and sales persons.

People are simply going to have an extremely difficult time believing that it will be available with 'no strings attached'. Many people have been jaded in all kinds of shady deals, both offline and online, with many ending up having spent thousands of dollars with nothing to show for it.

And, even when an offer that is possibly legitimate comes along, it is suspect, to say least. Perfect examples are 2-minute-long commercials often seen on independent stations, i.e., TNT, USA Network whereby product is being promoted by a 90-mile-per-hour speaking voiceover announcer.