So what better way to attract attention to your offering than to provide lots of useful free articles packed with information that your target market may be looking for?

And advantage of doing this online is huge. Offline PR articles will hardly carry full contact or address of where business or service being written about can be found. Online, a resource box will not only include contact information, but it can also have an enticing special offer or opportunity for reader to seek more information via email. This way an article writing business easily and effortlessly builds up a valuable opt in contacts list. The list can be contacted later with information, updates and all sorts of interesting offers.

Having realized that quality of their content is key to success, web sites have been grappling for a low cost solution to keeping their content interesting, fresh and informative. They seem to have found answer in offering to post articles free on their site. More and more web sites do that these days.

And more and more smart businesses need to take full advantage of this to get out word over net about their offerings.

One more aspect has rendered free article posting extremely effective. It is as a result of fact that there is really very little well written material around, so any well written piece will quickly enjoy an amazing viral effect.

Here is how it happens. Most of sites that post these free articles target web sites and ezine publishers who download and use these articles. Many of web sites that do this in turn also allow others to download and use same material. All with one condition, that they do not edit article and that they leave resource box intact.

The result is that a single article finds it way around net to dozens of sites and ends up being seen by thousands and ultimately hundreds of thousands of persons interested in subject written about and therefore very interested in sort of products marketed by person who wrote article.

That is exactly how you make full use of power of net to advertise effectively online - and it's free. ------------------- If you found this article interesting, you can read another article by this author at link below that will give you only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here's link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

Also, you'll get to know most current news in your industry. You'll understand most some of most current ways your competition achieves results.

Eventually you'll see your competition linking to you. And sometimes you'll see them asking you for advice or asking for some joint efforts. So, you are now in center of a whole team of best in your industry. And what did you do to achieve that? Just helped them (or even just asked what can you do).

That might sound unusual to help your competition. But new age requires new approaches. But I can hardly call that a new way. It's just a new vision of an old marketing way. It's a kind of things spies used to get into trust of another country, another company, etc.

Helping pays off really much. You don't have to always to that, only at start and eventually later. But later you'll get so big thanks to ideas of your competition that helping them will not affect your business in any way.