It is not too difficult to see why many internet marketers insist that World wide web is an entertainment medium - a development from TV. The typical person is more interested in new offerings on web that can entertain and less excited in details of enhanced communications capabilities this new phenomenon brings.

It is therefore not surprising to learn that net is actually first activity in over 40 years that has been clearly documented as something that causes people to spend less time watching TV. No wonder most people think of it as a substitute for TV.

But they have done this with disastrous consequences. Even as you read this, entrepreneurs all over world continue to pump money into all sorts of advertising schemes on net. Fascinating when you consider that same people doing this hate to be interrupted by advertising when they're surfing.

I find it much more useful to think of net as an improvement on telephone. Then everything makes sense and any promotion on net works like magic.

People hate interruptions on phone from telemarketers. They prefer to call and ask about a product they are interested in and then to place an order using same telephone.

If you look at Internet as an enhanced telephone, rather than try to advertise through it, you will seek to advertise elsewhere (offline) to direct people to contact you (by visiting your web site or sending for details via email). That's exactly way it has worked with telephone for decades.

Experts have already proved that although web has not been a very successful advertising medium, it has increased advertising revenue for offline mediums like newspapers, magazines, radio and TV.

There is another very effective proven way of using this improvement-on-the-telephone medium to promote your business, and it works much better than advertising. It is by cashing in on way most people use internet. For years telephone has been a valuable instrument for getting information. People looking for information have frequently made a few calls to get info that they are looking for.

So you have started to do some internet business. You need to make money of it. But all you have is some mediocre traffic, which doesn't make a lot of money. As I told you in previous articles - you have to do some massive action. But first of all - you need to know - what kind of action do you need to do.

Of course you can plan it yourself, but there is a better way. Contact some of your competitors, say "Hi" and talk to them about their business. Here is a most important question you should ask them: "Is there a way I can help you?"

Why should you do that?

First of all, when you are helping tons of your competitors - you learn what you should do to get yourself a better place.