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Making a pitch via email to someone that can be a possible gatekeeper, prospect, or strategic partner is important, if you don't have
time to put into a well written and clearly presented email, turn
car around and do it when you do have time. If you never seem to find
time, then look at your priorities, they sound a little off kilter to me.
I'm not saying you need everything perfect nor have all
answers but I am saying that you need to know what you want and say it.
iNetworking isn't any different than in-person networking in many respects. In both, you are building a relationship, it’s just not in person, nor local, it’s international in many cases. You wouldn't say in
first three minutes at an in-person networking event that you want them to be your affiliate, or would you?
iNetworking is about building relationships. I've developed some wonderful networking buddies on
Internet over
years and they watch my back and I theirs. It isn't all about sales. Yet, each of us knows we need to scratch each other’s back. And we do. But not until after
initial time together.
Let’s summarize these points for clarity. iNetworking is
same as in-person networking in that you need to have a clear intention or purpose for making contact, even if
reason is to get to know what each of you do. iNetworking works its magic best when it includes at least one phone call after
initial contact.
Since I write Internet articles, I set up many relationships with publishers and editors. I don't hesitate to write them. I compliment them on what they are doing right and sometimes give them an idea or two on what other sites are doing to support their writers. They are always grateful because they don't have
time to do this. And
relationship grows from there. I prefer to follow it up with a phone call or two. I learn about their challenges and I share
same.
It doesn't matter who calls whom, be ready with your spiel. What you do or provide and how you some possible working arrangements. There is a list of 100 by my phone. Allow time to iNetwork but look for people who are ready.
Don't make people guess. Spit it out clearly in your email, edit and edit again if need be. Sometimes I go through six or seven edits to make sure mine are clear. Give others
opportunity to network with you. Here’s my challenge to you. Who can you reach out to at this exact moment and begin iNetworking? They are waiting to hear from you.
(C) Copyright, Catherine Franz. All rights reserved.
