Think of some of offers mentioned above. They sell their offer, person gets it, realizes it won’t work, and then bad mouths them. So yes, for a while they will sell, but will they ever get a repeat customer? Will that customer recommend others? Probably not. Those of us in business for right reasons, in addition to making money, get repeat customers, and our customers refer others to us. And many of us have been in business long enough, have made our mark, are making a good living, and are giving something back.

That is what really successful people do. Look at Bill Gates, Jay Leno, Bob Hope and so many other owners of large corporations, in show business or sports. Not all of them are only in it for money. All of these people contribute to a variety of causes. While you might not agree with some of their views, or way they run their business; they all give something back.

So remember, business is not always about Almighty Buck, it’s about how you treat people, and how you want people to think about and treat you.

Copyright 2003 DeFiore Enterprises

If you plan to market by email, you should build your own list. Sure this takes some time, but rewards will be worth it. This is a responsible approach to use of business E-mail. I do believe there is a "bottom line" here. If your list is highly targeted, remove requests are immediately honored, and you are providing something of interest, you should not encounter any problems and just may do some business.

There are a number of ways to get people to your web site so you can make actual sale. One of time proven methods is to search out Newsletters or Ezines that match your target market. Don't make mistake of thinking that a huge subscriber base is best. It is better to advertise in smaller publications that are targeted to group you wish to contact, than ones with very large subscriber bases that are not. Publications that are not targeted are like shooting that arrow into air. Sure, you may get a few but realistically you won't get many.

Search Engines are a good bet. Get your web site listed, but don't fall for pitch that someone can do it for you for a few bucks. To do it right, it is simply too much work to be able to get any type of good listing for a small fee. This is something you should consider doing yourself, and if you do spend necessary time, rewards will be worth it.

Think about writing some articles in areas of your expertise. Most publications permit an authors credit box following article. If your articles are well written and timely, odds are they will be published. Anything that you can do to improve your business profile, will pay off in long run.