Continued from page 1
Step 7 - Maintain, change, and update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)
Step 8 - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards and in all your ads. Some companies even advertise their web address when they put you on hold on
telephone.
Step 9 - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, and free newsletters represent excellent enticements for attracting visitors to your site.
Step 10 - Concentrate on obtaining an email address from every customer and potential customer.
Obtain permission to send periodic, value-added malings to your database.
Use a list server to organize and maintain your mailing list.
Step 11 - Always look for and use
simplest solution or option.
Whether adding a shopping cart, database or other option to your e-commerce operation, seek out and use
simplest answer for your needs.
Step 12 - Become educated and stay current in
world of e-commerce.
Learn
marketing and sales techniques of
online world. ----
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