=====================================(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com =====================================
"E-commerce"
A word pervading our society, making headlines around world, and causing stock market to rise and fall with startling ease.
It seems every business news story centers on some technology company’s "DOT-com" or "DOT-bomb"!
With all positive and negative hoopla, business owners of any size company can throw up their hands and feel "E" world has left them behind.
Every business owner, salesperson, or professional asked one of two questions in past year, either "Am I using e- commerce correctly?" or "How do I effectively get involved in e-commerce?"
You can buy hundreds of books and pay thousands in consulting fees to analyze and debate answer to first question.
To answer to second question just follow these 12 steps.
Step 1 - Buy a domain name (your own DOT-com). Go to www.NetworkSolutions.com and research names. Can a customer easily spell and remember it?
Step 2 - Write down your online goals and prepare a time and money budget.
How soon do you want your e-commerce site up and running?
How much will you spend?
How many hours will you devote to site and when?
Step 3 - Surf web to find other sites you like and dislike. Learn from others’ successes and mistakes by taking best of what their sites offer and adapting it for your own use.
Step 4 - Design your site on paper. Define elements, look, feel, colors etc.
Step 5 - Hire a professional to set up graphics and navigation, but with intention of you or your staff maintaining site’s day to day operations, communication and updates.
Step 6 - Invest in a digital camera and web publishing software such as Microsoft Front Page or Adobe Acrobat to keep up with site’s maintenance.