5. Optimized Title, Description & Keyword Tags

Each page of your website should be individually optimized in terms of message you want it to carry. Every page is different and there for a specific reason. If page info and page tags do not match in terms of keywords, page will not show up in search engine results. Search engines want to give searchers relevant results, and by not applying this principle, your site will not rank well.

6. A Site Map with links to all pages

Assist search engines by making it easy for them to index your site. If all pages can be reached from a central point like a sitemap, you will firstly make sure that search engine spider finds all your site pages, and secondly help visitors to find relevant info and pages quickly. Sites with good structures and fresh content gets spidered more often.

7. All pages back-linked to Site Map and Home Page

Visitors to your website will not necessary land on index page or sitemap. It is therefore imperative to give them a way to get to your index, site map and other important pages. A well structured informative website also receives more return visitors.

8. Standard background & fonts on all pages

By keeping pages uniform, you ensure your visitors know they are still on your site. Having various banners, backgrounds and fonts will only confuse visitors. Try to stick to one font, or two at most. The human eye needs to adjust every time it reads text written in a new font. Do not irritate your visitors by using many different fonts - they will leave in a flash !

If you have an existing website, but nothing much have been happening for you, try to apply these 8 principles and see what good transpires...

Brian is a freelance writer, website marketing and SEO expert & webmaster of 3 websites, including Rank Advance : http://www.rankadvance.com

To determine whether your page comes up when someone searches, Google asks of your page: "Are you relevant to this search?" For example, a certain page might be most popular page about socks and have best information about socks you would ever want. But, if you’re looking for a new muffler, that page is not at all relevant, now is it?

Is this Accident Making Your Whole Site Less Relevant?

Having world’s best information on mufflers isn’t enough to get you to top of heap, either... not if you make this easy mistake that seems to happen on nearly every web site at one time or another.

What is this silly mistake made on too many websites? Broken Links. You might recognize error you see when you click on one and your browser says "404 Not Found" or "404 page not found".

Intelligent search engines will subtract points from your search relevance if you have broken links on your web site. Not just your home page, mind you – anywhere on your site at all. You see, search engines view broken links as "stale" content. And as we covered earlier, job of search engine is to give best possible results.

Maybe you’ve kept old links around when your web site was redesigned. Maybe you’ve linked to a buddy’s business, and now that web site is long gone. Maybe it was a simple typo... Hey! It could happen to anybody.

In end, having broken links anywhere on your website will hurt your placement in search engine results. Before calling in an expert to help you with your search engine placement, make sure you double and triple check your web site for broken links.

Daiv Russell is a Web Marketing Strategist at Envision Software – Learn the secrets behind Envision’s 4C Web Marketing System and see how we turned our web site from a dull, zero-traffic dead zone into a lead-generating powerhouse.http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp