Applying best tips, tools and other design principles to your website, can bring you untold success on internet. At same time, using powerful and innovative ideas in design and development stages of your website, will level playing field for your business, and raise it's competitive edge on internet.

We have been doing web development for more than 7 years now, and during this time, many important design and development principles have come to light. Don't waste valuable time by making same mistakes many other web designers and webmasters do. The following 8 powerful website design principles will assist in helping you make right choices for your online business :

1. Do-it-yourself OR outsourcing ?

Before you start compiling your new website, you have to establish your skill level to tackle specific project. If you have sufficient html understanding, a good idea of graphics and colors, plus fair writing skills, you mostly can do website design yourself. If, however, you don't have a fair understanding of html, it would be advisable to outsource.

2. Dynamic vs. Static web pages

Do you want your site to be static, i.e.. no input from visitors, or dynamic, i.e.. fully interactive, with visitors being able to log on, take part in forums, post information, etc ? Many new and fantastic scripting languages are available to make your site more dynamic and bring it to life.

3. Web Site Title vs. Domain

Before registering a domain for your site, take some time to think of related words or names that best describes your business. Compile a few possibilities and then check for availability on internet. The best ones would normally already be "taken", but innovative thinking can get you very far !! When compiling you main page, use this domain name and extend it to your website's main page title tag. This is step 1 in getting future good search engine rankings.

4. Build your site around important keywords

Search Engines are hard to tame, that’s for sure. But if you can get on their good side, search engines can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts.

You can do this yourself, or at least very affordably

Here’s a quick tip that you can put to use immediately that doesn’t require any specialized knowledge of Internet. You can do this yourself if you know how to program HTML. Or, if you don’t, you can hire someone far more affordably than a Web Marketing guru to handle this for you. In fact, if you’re considering hiring a Web promotion expert to maximize your website’s placement in search engines, you’re really better off doing as much of housecleaning yourself as you can, before you call in big guns. Otherwise, you’ll waste your money having them take care of trivial things you could handle yourself.

What Do Search Engines Think About?

Before I let you in on this simple secret, let me explain a little bit about how search engines "think". You see, job of a search engine, like Google, for example, is to make sure that people find a web page that’s incredibly likely to have exact information they’re hunting for. The search engine does this by measuring and comparing two aspects of billions of pages: Popularity and Relevance.

Don’t get me wrong, just because it’s two things, doesn’t make it easy. To compute popularity and relevance requires tons and tons of processing power. In fact, Google only updates its popularity information once a month or so because it’s such a huge effort.

Is Your Page "Relevant"?