b. Make a great product.

People ask for chargebacks if they don't remember charge. They also do it if charge was for a product that sucked.

Don't suck.

Make products that make people happy and do what you can to take care of your customer after sale.

This way you get best of both worlds. You get increased sales of aggressive tactics *and* you get happy customers.

c. Offer refunds quickly and easily.

If someone wants their money back, why fight it? You could acquire two new customers in time it would take you to win over an angry one.

Do your best to make them happy, but if they don't respond to your overtures quickly, just let them go.

2. File Sharing Hijacking

How it Works

You're on your favorite file-sharing system trying to download a song by your favorite artist. You load file and suddenly find out it's a clip from a porn film with command to visit a website to see full length clip.

Problems

Obviously if someone expects a song from Coldplay and gets a video from Jenna Jameson they might be a little miffed.

But are they? Obviously it must be working or people wouldn't be doing it. Perhaps it's just that people are so drawn to porn that they overlook it.

At any rate, I don't recommend trying this for yourself. That is, unless you adjust it a bit ...

How to Adapt and Adjust

The ethical analogue to this is fusion.

Fusion Marketing is when you see one company riding along advertising of another.

For example, when you see movies advertised on cups of soft drinks served at McDonalds, that is Fusion Marketing.

When you see films advertising products subtly (and sometimes not so subtly) in contents of film that's Fusion as well.

So, what's difference?

The difference is that Fusion marketing still gives people what they are asking for. You don't walk in expecting a film and walk out finding you've seen a commercial (unless you just viewed Fahrenheit 9/11). If you do, you're angry.

The Fusion Marketer still gives you film (what you want) *and* rides along with his marketing message (the advertisement).

Porn purveyors are advertising one thing and giving another (the good old "bait and switch") which is sure to aggravate your customers.

How can you use legitimate Fusion Marketing to boost your business?

6. Use bullets to highlight your product or services benefits. Benefits are key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a normal one. Instead of normal timed guarantee, give them extra back. Tell them they can keep free bonus or give them double their money back.

8. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what surprise bonuses are.

9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell same product but not with same bonuses or price.

10. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.