Well, in a word, yes ...

But there's more to it than that. It's also that porn marketers are simply brilliant. Sometimes they're shameless and unethical, but they're still brilliant.

The following two tactics are quite controversial ...

Their ethics are questionable ...

But fact remains that they are driving billion-dollar Internet porn industry and making their owners a fortune.

Non-porn Internet Marketers can learn from these tactics to boost their sales as well.

I don't condone use of these tactics, but I do condone adapting them!

You may have to adjust them to suit your industry and your personal ethical boundaries, but with a little imagination you should have no problem boosting your response dramatically with these tactics.

1. Tricky Credit Card Upgrades

How it Works

You're surfing along and you're hot for full length version of that short sexy video clip you just watched.

All of a sudden, before you can view it, you find you've got one quick step before you can get goods.

For one of several reasons, you're asked for your credit card and you happily give it. A few days later, your card is charged for a full one year's subscription.

The reason for giving them credit card varies.

It could be that they need to verify that you're 18 years of age, so they ask for a valid credit card number to prove that you are.

It could be that they are offering a $1 trial for first few days of access ...

What they don't reveal in fine print is that if you don't cancel in a few days your card will be billed.

And billed.

And billed.

Great for porn sites.

Bad for unsuspecting consumers.

Problems

30 days later you get your credit card bill and you don't, ahem, recognize charge. What do you do? You ask for a chargeback, of course.

The trickier and more deceptive you are at getting your customers to shell out their money, more likely they are to ask for a chargeback.

How to Adapt and Adjust

Ethical marketers still use this kind of tactic in order to make it easier for consumers to make a buying decision.

Here are some guidelines:

a. Make sure people understand up front what they're getting into.

2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch.

3. Make sure you show your reader that they are getting a bargain. Tell them usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.