When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made contribution.

You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product.

One final point, be patient. The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscribers or 25 sales. Anything less than that and your test results will not really be accurate enough. In fact more results better, you should consider 25 to be absolute minimum and aim to get 30 to 40 if you can.

Include your marketing links and material within your ebook as well as links to affiliate programs you've joined that offer products related to what you talk about in your ebook.

5. Add discussion boards or chat rooms to your site. This will increase amount of repeat traffic you get as your visitors return to your site to interact with each other.

6. Enhance your visitor's trust in you by using your discussion boards to answer questions and to give your tips and advice.

In addition, you can use your chatrooms to strengthen your credibility by conducting online classes, workshops, or seminars.

7. Write articles for publication in ezines and on websites. Your articles could be how to articles, a list of tips, or an article that deals with a current hot topic.

You can also conduct interviews with well known people in your industry and turn these into profitable articles that increase your traffic and sales.