Testing and Tracking to improve your conversions

Written by John Taylor


Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.

You can dramatically increase your sales conversions simply by takingrepparttar time to test and track your results. Not only will testing and tracking enable you to determine what's working and what's not, but it will also help you to focus your energy onrepparttar 120658 techniques that produce results.

When testing, keep in mind that, a technique that produces results for one person or one web site may not produce results for you or for your web site. There is no one size fits all technique that works for everyone. You must develop your own style and technique and test your results to determine what works for you. So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that there is only one real measure and that is simplyrepparttar 120659 outcome of your visitors’ decision when faced with a choice. Whatever your most wanted response is your visitor will either say yes or no. Every decision, or call to action, that you want a prospect to take must be tracked. The result of that tracking will be a yes or a no. When you know that a specific number of visitors tookrepparttar 120660 desired action, andrepparttar 120661 remainder did not, you can analyse your results. If you takerepparttar 120662 total number of unique yes calls to action, and you divide them byrepparttar 120663 total number of unique visitors torepparttar 120664 web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000). So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on: 1. Headline 2. First few paragraphs 3. Follow up 4. Deadline 5. Scarcity 6. Delayed payment option 7. Price 8. Upgrade 9. Downgrade 10. Good until cancelled 11. Guarantee 12. Immediate back end sale 13. Bonus items 14. Reposition your offer 15. Alternative colours and graphics 16. Readability 17. Complementary product endorsements 18. Header graphic 19. Order page 20. Payment process 21. Navigation links 22. Everything else!

7 Quick Tips To Strengthen Your Profits

Written by Ken Hill


1. Add resources to your site that your visitors can use on a regular basis such as a spell checker, meta tag builder, document formatter or search engine submitter.

This will increaserepparttar number of repeat visits you get to your site, giving you more opportunities to sell your products to your visitors.

2. Create a members only site that your visitors can join at no cost. Your visitors will come back to your site again and again to userepparttar 120657 resources that you provide to them.

You can also increase your profits by providing your members only site as a bonus for subscribing to your ezine or buying your product.

3. Provide your visitors with ebooks that they can download and pass on to others.

You could create an ebook that is a compilation of your articles or you could publish an email course or tutorial you've published on your site in ebook form.

4. Allow people to use ebooks you've created as bonuses for buying their products or for subscribing to their ezines.

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