oWeb design something or create a new service that makes people return

oCreate a great resource – and give it away. No I don’t joke about such things!

oOffer a guarantee. If your product is that great, stand behind it

oMeasure your ads. You won’t believe how many of my clients don’t do it! They use same old techniques, just let them run without seeing if they actually work. If an ad isn’t working – Stop running it - AT ONCE!

oDon’t use same publications as your competitors. Ad salespeople are most highly trained in world, and are trained to tell you that it’s a great idea to go with their magazine or whatever – as your competitors are in it too.

Yellow Pages are very good at using this technique. Beware.

oVow never to lose a customer. If you ever get an upset customer – find out why, and try to win them back

3. Autoresponder Trade Trade autoresponder ads with other businesses.If both of you send out information with auto-responders just exchange a small classified ad to put at bottom or top of each other's autoresponder message.

4. Tip Line Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business.

5. Content Swap Exchange content with other web sites and ezines.You could trade articles, top ten lists, etc.