Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.There are those that want free offers all
time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for
rest of your lives
Then yes, there are free ad opportunities out there! But they are useless!
oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website
oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently?
oHost an Event to generate publicity. It doesn’t need to be expensive.
oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.