6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do same for your business. You should only trade insert ads with businesses that have same target audience.

7. Offer a free daily class in your web site's chat room. The class should be related to subject of your business or web site. This will get people to visit your web site everyday.

8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on free bonus.

9. Place different emotional response ads for same product or service all over your web site. One ad may hit their hot button to buy more than another ad.

10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.

Have an ethos:

Decide on your core values and what sets you apart from competition, your values should be based on research of your target market - you should know what your customers want and ensure you deliver it each and every time.

Once you have an ethos ensure that you and your staff reinforce it with everything you do and say, prove to your customers that you can be trusted to stick to your ethos and that they can always rely on your company to provide this particular quality of products and/or service.

Create a logo:

Your logo design is not your brand, it is just another very important method that should be utilised to underline and reinforce your brand, it is a symbol that enables you to be recognised instantly by those that are familiar with your brand.

The logo design should be used consistently on a variety of media, and should be suitable for all forms of marketing, website, stationary, promotional items, signage, it should always look same so that it can become synonymous with your brand and instantly recognisable.