Ten Breakthrough Marketing Ideas

Written by John Smith


1. Create a directory of web sites on a specific topic. Give peoplerepparttar option of addingrepparttar 120257 directory to their web site by linking to it. Put your business advertisement atrepparttar 120258 top ofrepparttar 120259 director's home page. This technique will get lots of people to linkto your web site and give you free advertising.

2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad onrepparttar 120260 product or inrepparttar 120261 product package.

3. Trade autoresponder ads with other businesses. If both of you send out information with auto- responders just exchange a small classified ad to put atrepparttar 120262 bottom or top of each other's autoresponder message.

4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business atrepparttar 120263 beginning or end of your message.

5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box atrepparttar 120264 end ofrepparttar 120265 content.

Creating Brand Awareness

Written by Amanda Vlahakis


Your brand is about more than just your business name or logo design, an effective brand tells potential customers what you do and who you are, it is how you are perceived by customers - brands are inrepparttar minds of customers and no where else.

Effective branding will give yourepparttar 120256 edge over your competitors, although most small business owners don't have millions of pounds at their disposal for expensive worldwide branding campaigns, they do have many methods are their disposal to establish a brand and in turn benefit fromrepparttar 120257 perceived 'value' of that brand.

Customers are willing to pay more forrepparttar 120258 goods and services of 'brand name' companies, and your sales force will have a good base to work from ifrepparttar 120259 customer has heard of your company before, and thus already has an element of in built trust in it.

Having a brand also allows you to introduce new products and services to your target market without having to explain again who you are, and what it is you do -repparttar 120260 company will be pre-sold, and it will simply be a matter of sellingrepparttar 120261 new product or service.

Building a brand is not a short-term tactic, rather a strategic building of customer loyalty over an extended period that should standrepparttar 120262 test of time.

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