Next comes actually describing steps required to solve problem. “Buying long lasting, high wattage, whit light bulbs will increase your reading pleasure. Finding right company that has best variety is key to solving your problem. You woe it to yourself to solve this problem and be on your way to happy reading!” (Again, extreme).

Finally, no marketing is complete without a call to action. Whether it is a T.V. commercial or this 1-2 page summary, telling your prospective client what to do is a must. “Brite Lites Inc. has been providing beams of light to readers across world for many years. Please give us a call, visit our website and schedule a free consultation (in light) to discuss how we can help you with your lighting challenges.”

Obviously more than few example sentence here are needed for a true summary, but it is clear to see that providing your message in this manner can be efficient and quite effective. In today’s world of information overload, clients like summaries, lists and scannable information. This 1-2 page Marketing Summary alone can do more for marketing your business, products and services than any other printed communication.

Alfred J. Lautenslager is an award-winning marketing and PR consultant, direct-mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. Armed with an MBA, Al has successfully progressed through all facets of business. He has an impressive record that includes effective financial and sales planning, market development, a consistent growth in sales and profits above industry standards, resource management, product development, marketing management and overall general management. He is president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, Illinois. Al is also principal of Marketing Now, a marketing consulting firm that helps business grow their client base and is a professional speaker in areas of networking, PR and marketing. He can be reached through Web sites www.prforprofits.com, www.marketforprofits.com and www.1-800-inkwell.com or by e-mail at al@prforprofits.com.

7. It will only require 2-3 hours a day. At some point you will be able to automate most of your efforts. In beginning, long hours are not unheard of. I have spent many 18 hour days in front of my computer.

8. This is not a real job. Yeah right! You will come across many skeptics. Or worse than that, people who do not reveal skepticism but merely look at you funny. Believe me this is a real job. You will be just as exhausted from working and researching all day as you would slinging 50 pound sacks of flour all day. When you are mentally exhausted you will be physically exhausted. You work hard, don't allow people who minimize your efforts get to you.

9. The only good reason to do this is for money. That could not be further from truth. There is a lot to gain, money is a plus of course. Learning will always make you a better person. If you are happy with your self, everyone else will be to. You can't beat hours.

10. It takes years to learn online business. Not true. The best suggestion is to study hard. Read your newsletters and articles in them. Listen to those who are already successful. They are already telling you what to do and how to do it. Now you just need to listen and learn.