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Next comes actually describing steps required to solve problem. “Buying long lasting, high wattage, whit light bulbs will increase your reading pleasure. Finding right company that has best variety is key to solving your problem. You woe it to yourself to solve this problem and be on your way to happy reading!” (Again, extreme).
Finally, no marketing is complete without a call to action. Whether it is a T.V. commercial or this 1-2 page summary, telling your prospective client what to do is a must. “Brite Lites Inc. has been providing beams of light to readers across world for many years. Please give us a call, visit our website and schedule a free consultation (in light) to discuss how we can help you with your lighting challenges.”
Obviously more than few example sentence here are needed for a true summary, but it is clear to see that providing your message in this manner can be efficient and quite effective. In today’s world of information overload, clients like summaries, lists and scannable information. This 1-2 page Marketing Summary alone can do more for marketing your business, products and services than any other printed communication.
Alfred J. Lautenslager is an award-winning marketing and PR consultant, direct-mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. Armed with an MBA, Al has successfully progressed through all facets of business. He has an impressive record that includes effective financial and sales planning, market development, a consistent growth in sales and profits above industry standards, resource management, product development, marketing management and overall general management. He is president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, Illinois. Al is also principal of Marketing Now, a marketing consulting firm that helps business grow their client base and is a professional speaker in areas of networking, PR and marketing. He can be reached through Web sites www.prforprofits.com, www.marketforprofits.com and www.1-800-inkwell.com or by e-mail at al@prforprofits.com.
Alfred J. Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. In addition to the letterhead site at http://www.letterhead4email.com/at.asp?a=162351 he can be reached through the websites at http://www.prforprofits.com and http://www.marketforprofits.com