Regardless, this technique is many times, one way, canned and not tailored to a specific customer problem.

Many times a customer has a problem, needs a solution but is fearful of a tele-sell sales approach. What works well is that 1-2 page summary sales sheet that immediately captures customer’s interest, identifies with his problem and suggests a solution.

Understanding your clients/prospects problems is paramount to selling. If there were no problem there would be no need for a solution. No need for a solution and you’re out of business. Understanding pain and restating it in form of “What is not ideal” is part one of summary of information, i.e. stating problem.

For an extreme example, if you are marketing and selling light bulbs, your problem identification part of summary might start out, “Tired of reading in dark?”

Once you have prospect identifying with you immediately, its time to put them at ease and tell that, “There is good news. A solution is available.” Discussing what it would be like if identified problem was solved now generates true interest of prospective client. Using our light bulb example, “Research has shown that retention and entertainment increases significantly when adequate light is available.”

Many times a prospective client understands these first two items of Marketing Summary and feels that obvious is being stated. If this is case, question on their mind, now becomes, “How come I haven’t moved on this problem solving?” For light bulb example, “Many people find they don’t know where to get best light bulbs for their reading enjoyment and do not know what kind to get.” (Excuse extreme example but it really exemplifies summary steps).

2. You won't make any money. Again you will reap what you sow. Your key to success is through consistency and persistency. If you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge- money will come. Don't give up. There are lots of people who truly do make money this way.

3. Anyone can do this. If you tell your self there is nothing to this , you will set yourself up for guaranteed failure. A profession such as this takes a lot of discipline and most of all willingness to learn. It takes a lot of hard work and an open mind. You have to be willing to embrace new ideas as they come and take this seriously.

4. Not everyone can do this. This is also not true. As long as you free your mind to skepticism such as these you have taken your first step. While this profession takes time to figure out, it is not hard to figure out. Remember only person stopping you is you!

5. It is to hard. Look within your self. There is an online business in you. What do you know? What do you like. What do you need that has not been created yet? Answers to these questions and questions like them are beginnings of you having ability to set yourself apart from crowd.