Photographs of where you've been on holiday with your car, so putting a picture in mind of prospect that 'leisure' can be made more enjoyable. And, to prove our reason for sale, we could include a copy of...

A flight ticket that shows you have to go out of town in next 30 days, hence spectacular offer you're making to sell car. To add a little status and glamour to car, we could show...

Pictures of celebrities, local or national, who also have a similar car, so bringing in principle of 'association and esteem' in having same as 'prominent others'. To prove market value of car, we can show...

A copy of dealer price for car, and market place average, and how you're able to undercut price, and reasons why you're able to do it.

A letter from your loan company showing amount outstanding on vehicle to date, and, a copy of a report that shows why car you're selling, has tremendous resell value.

... I think you get idea here.

Whatever it is you want to sell, giving people irresistible reasons, backed up with a caseload of proof, is surest and quickest way to a sale.

What proof elements can you add to your products and services?

* Make sure you spend your time working on content for each page. Your goal is twofold, and better you accomplish both of these goals, better your conversion rate is going to be.

* First, you want that page to be “keyword rich.” This is something that Google LOVES. You can easily do this without sending prospects away because you know exactly what your targeted audience is (the people who searched for THIS keyword or key phrase!).

* Second, you want to give yourself best chances of nabbing this customer! How? Think of AT LEAST FIVE solid bits of information that a person who searched for your keyword could be looking for. Add a touch of personalization to your recommendation and voila, you have made a better mousetrap!

* Make sure those five solid bits of real information are pertinent to keyword or key phrase that you have isolated for this particular webpage.

* Now when surfers look up those keywords and key phrases they find your specialized site built just for surfer! It’s a win-win situation! That’s what surfer was looking for, and you were right there with just that!

* Imagine power of this system once you have 5 targeted pages that work as one to promote same thing. Couldn’t you think of 10? Why haven’t you stopped reading?

* Get out there and start FOCUSING on your CUSTOMERS. To catch your customers, you must find out what each one will be looking for. At first it will be easy to identify what keywords or key phrases that most of your customers will be looking for.

* But if you apply yourself you can discover whole TREASURE TROVES of customers that you might not have thought about before! Open your mind and try to picture a customer and what he or she might be typing into their search engine at night!

* By providing best information on a given keyword or key phrase, you maximize your ability to catch those customers. With time and experience, you can experience powerful effects of micro-targeted websites that produce much higher conversion rates.

Wes Lund http://www.lionshareshopping.com