Conversion rate refers to how many visitors must see your content before they take some action. To most of us, that action is purchasing a product. As we all find out, it doesn’t matter how big your list is or how much traffic your site receives if you can’t get a desirable conversion rate from your sales pitch (your website).
This article will outline a few simple steps that will, over time, improve your website’s conversion rate.
* One of
most common mistakes that internet marketers make is using bulky, cumbersome paragraphs on their websites. Do not do this!
The surfers that see your page are generally there to find information they want QUICK. By breaking up your paragraphs into one or two sentences you dramatically improve readability.
Surfers are happy to read as long as they keep getting solid, free information in short, understandable “bursts.”
* Most of us knew that. Listen up and I will set forth an idea that will improve your conversion rate FAST.
While most of us understand that breaking up sentences helps keep our audience reading along, we forget something very important. What is it? Give up?
The answer is this: keyword (or key phrase) that user keyed in to begin his quest for your information!
Think about it. Lets say you wanted to make money as an affiliate for a certain online casino. Certainly surfer who types in “online casino” is looking for your sales pitch (your website). The surfer who types in “best online casino deposit bonus” is also someone you would like to attract to your site (your sales pitch).
* BUT THEY ARE LOOKING FOR TWO DIFFERENT PAGES!
A webpage describing available games, number of people currently using casino, etc. would make a much better page for one who searches for “online casino.” And an entire page outlining deposit bonus and its benefits would do a better job for second surfer.
LET THAT SINK IN A WHILE.
So, how do I put something like that together, Wes?
Glad you asked! Here’s how:
* After you become an affiliate, you have to lay out a “net” of extremely targeted pages like ones I described above. You should focus on one keyword or key phrase per page. Even though you are going to be linking them all to same place (using your affiliate ID), surfer won’t know this. Even though you are going to be putting every page in same domain, user probably won’t know this.
