Location is another factor in deciding who you will market to. Recently, more and more companies have gone online, making it easier for them to sell to people in any location. However, distribution companies generally have to target business closer to home.

You might also try targeting specific people within a company. There wouldn't be much sense in trying to sell a certain product to an entire company when buyer was only person you really had to influence, right? There are certain magazines that are written by and for people with specific job titles, CEO and Purchasing being just a few.

Affinity groups are probably one of best places to go to target an audience. An affinity group refers to a large group of people with a common interest, such as fitness, computers, outdoor recreation, or music. Because this group has shown obvious interest in your product in past, chances are they will be more likely to buy than someone that knows nothing about whatever it is you are selling.

If you can't think of anyone specific to target, or there aren't any publications written specifically for a group that you would like to target, perhaps targeted public relations is not for you.

This gives your established customers preference.

But you can use same technique with total strangers, like those from a safe list that you recently joined, by wording your email to show that it is a "Special Announcement".

All of us allow our attention to be captured when we see an email alert of this nature.

Whether or not our attention is retained by that email has less to do with actual wording of alert than with subject matter and whether it holds any interest for us personally.

But important thing to remember, is that 'Alert' itself can capture attention of your potential audience just long enough for them to decide if it is of interest for them.

Capturing attention of your target market will always BOOST YOUR SALES!