Targeting Your PR AudienceWritten by Ana Ventura
In world of public relations, there are two ways to go: targeted or non targeted PR campaigns. A targeted public relations campaign focuses on a smaller market, a group of potential buyers that might be more likely to buy your product or service. Non targeted public relations appeals to population as a whole, and you aren't trying to aim your ideas at anyone in particular.You might wonder why a targeted campaign is a better choice. Coca Cola or McDonald's, for example, are both companies that pitch their products to anyone who will listen whole world over, right? Au contraire. You might notice that different commercials for these companies are aired at different times of day. Versions of their commercials are targeted at certain age groups or "targeted markets". Smaller companies and businesses most likely need to look for one or two specific audiences to target to, considering their budget is not nearly large enough to even try to market to masses. There are several ways to pick and choose how to target an audience. One of first things to think about is industry into which your product or service fits. Let's say you owned a small photo lab. If you wanted to target professional photographers as a market, you would stress your professionalism and quality. However, if you wanted to target people that just wanted better quality processing without wait, you would want to stress not only your quality, but also your speed of service.
| | Boost Sales With An Email Bonus!Written by A.T.Rendon
If you are doing business online then you must have an email contact list. It is absolutely essential that you be able to email your list of subscribers, customers, hot prospects or general permission based list of non-customers with information about whatever product or service that it is that you are involved with. Email, after all, is foundation for communication on Internet. Whether you have your own established list of email addresses to contact or if you use one of 1000's of online safe email lists to get your message out, you can boost your sales response by using a simple yet valuable email tool; an email announcement. An email announcement is essentially an 'Alert' or bonus email. You can provide your established customers an email alert about timely information on product releases or new services being offered, even before your non-customers find out about it from you or someone else.
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