What does this mean ? To me, it is a great indicator that people who have been online for a while, are developing business relationships. People just don'r need to "surf" as much because once customers start doing business online and they like service, why should they change? If they are happy buying a product from www.barnesandnoble.com, are they not likely to go back and just type in web address or use a bookmark? As web continues to mature, watch and see if a whole new wave of branding does not become of major importance on Web of future. Businesses who have chosen domain names that are easy to remember and have some branding built in, may see some significant increase.

Advantages for Search Engine Optimizers

The latest trends in Web behavior spell opportunity for some search engine marketers. These will be those SEO's who realize that targeted traffic are now (and really have always been) only way to go. Someone recently asked me if I thought a decline in use of search engines was bad news for search engine optimization industry. I believe there will always be a need for good search engines. More and more, people will remember their favorite URL but this means that top placement and accurate relevancy will also be needed more than ever before. People searching net don't care so much for paid ads, they want relevant search results. This is not to say that bid for placement search engines don't have some advantages, because they do.

SEOs who are going only after old fashioned, non-targeted general "volume traffic" (just big numbers with no target audience), things are about to become much quieter, as more online consumers KNOW where they want to go.

However, for those SEO professionals who really know their craft, "targeted traffic strategy" can still render pure gold to Web site owner and these are times when top relevancy mixed with a targeted strategy should place those search engine marketers in know, in even higher demand. High and accurate search engine relevancy for any online business Web site, counts more than it ever has before.

If you just think only in "keywords" mode, you may miss this.

Performing a comprehensive search within Wordtracker by typing in word "baby," Wordtracker returns interesting results. Do you know what I learned? The target audience for baby strollers is NOT people who have babies! You heard correct. The "true audience" for those buying strollers and baby cribs ARE NOT "folks who have NEWBORN BABIES!" Here is catch....if you are targeting folks with newborns, to sell them a stroller....you're too late! The true audience are people who are "soon to become parents."

Once Mom and Dad know a new family member is on way, they start buying BEFORE baby arrives. Better yet...often it's not even parents who are buying...it's grandparents. Perhaps you have pages scoring tremendously well for things like babies, strollers, cribs and baby furniture...... but now your client wants even more.

Here's an example strategy:

One behavior of true target audience which I discovered by using Wordtracker was as follows. As I entered term "baby" into "comprehensive search," first thing I noticed was top phrase "baby names" which had been requested on major search engines over 34,350 times in last 60 days. It became very obvious when I noticed incredibly high demands on major search engines for phrase "baby names," or how about "meanings of baby names."

This was indeed like a light coming on! I thought, imagine this, "soon to be parents" are researching their unborn child's name by using Internet. What better time to connect with folks than before baby is born.

Finally, build a strategy based on identified behavior

Suppose we were to build a little library of themed pages right into your client's site to attract TARGET audience. They are searching for baby names so it is essential that this is what you MUST give them. Give them lists of baby names to choose from, right? Don't ever trick your audience or they will simply never buy. Give them exactly what they are looking right up front. In this example, you could create pages that offer baby names and meanings of baby names AND subtly offer a few product listings or links to your client's store front. It is essential that you always provide content related to their search first, and then you might offer some links to other appropriate products within your client's site.

Test these unique ways for using Wordtracker yourself, and learn how effective they can be.

Good luck!