Targeted Traffic is More Important than Ever!

Written by John Alexander

Inrepparttar early days of web development, business owners had learnedrepparttar 127914 very expensive lesson that a Web site with no visitors is of little value. Oncerepparttar 127915 business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent thatrepparttar 127916 traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution,repparttar 127917 person who will buyrepparttar 127918 solution arerepparttar 127919 ones experiencing a problem or challenge. It also became obvious thatrepparttar 127920 best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but onlyrepparttar 127921 truly "targeted visitors" (target traffic) were usuallyrepparttar 127922 visitors making purchases or doing business atrepparttar 127923 Web site.

While some search engine marketers were simply offering placement for keywords chosen by their client, other SEO's realizedrepparttar 127924 value of researching keyword phrases and built strategies that were focused on attracting a specific target market. This is why you would sometimes hear conflicting stories aboutrepparttar 127925 effectiveness of search engine marketing. People often had their sites optimized forrepparttar 127926 wrong phrases. These might be keyword phrases that attracted no traffic all or perhaps even keywords that attracted high traffic butrepparttar 127927 wrong audience. If targeted traffic was important for success back then, it is absolutely essential that we optimize for targeted traffic now. The reason is that asrepparttar 127928 web continues to age, peoples behaviour appears to be shifting again.

Plan forrepparttar 127929 current shift in online visitor behavior

The early online consumer compared to today's average user was thriving on search engine use most ofrepparttar 127930 time. They'd search out one site then search out another site and literally travel all overrepparttar 127931 place half ofrepparttar 127932 time, unsure what they were even looking for. Back then people "surfedrepparttar 127933 net" but todays online consumer is not surfing as much. Today's online consumer is becoming educated much more quickly and a whole new trend of online branding is becoming more increasingly important according to a recent survey.

Volume traffic of any importance is decreasing.

A California-based research company (Websidestory) that measures Internet audiences, recently stated on Feb. 6 that "nearly 52 percent of Web surfers arrived at sites by direct navigation and bookmarks, compared with about 46 percent duringrepparttar 127934 same period last year." Even compared to just last year, clearly more people KNOW where they want to go and are directly enteringrepparttar 127935 web address intorepparttar 127936 browser.

The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords

Written by John Alexander

For me personally, is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

"Keywords" for use in your Meta tags are probablyrepparttar least influential element in search engine optimization these days. However, hunting for keywords still seemsrepparttar 127913 most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds aroundrepparttar 127914 keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.

Identify your target audience's "surfing behavior" Is there any greater discovery than having an understanding of a target audience's "surfing behavior?" It's like a light coming on in your mind. It's like flipping on a switch to an idea generator! Wordtracker will give you absolutely AMAZING detail if you take time to think about it laterally and outside ofrepparttar 127915 context of just a "keyword hunt."

Later in this article, I'll explain how you can use WordTracker to identify your audience's surfing behavior.

Move beyondrepparttar 127916 "keyword universe" function.

In speaking with many search engine optimizers, I have learned that so many seem to get stuck inrepparttar 127917 "Keyword Universe" feature. The ability to generate lists of keyword phrases usingrepparttar 127918 built in thesaurus is nice, but you must not get stuck there and let it do allrepparttar 127919 thinking for you. As you move on to discover other features within Wordtracker, you will also haverepparttar 127920 opportunity to perform a "comprehensive search" or an "exact search" or utilizerepparttar 127921 "top 1000" report.

Tips to identify human behavior?

Where you'll find most of your "revelations" or "insights" are inrepparttar 127922 "comprehensive search" feature of Wordtracker. Try entering one part of a search phrase and letting "comprehensive search" figure outrepparttar 127923 best "full use" ofrepparttar 127924 phrase. Another technique I like to use is to examinerepparttar 127925 top reports for a "high performance" keyword or topic related to my client and then cut and paste it into comprehensive search to get streams of currently "hot topics." I define a hot topic as a popular topic in high demand, which may also have lists of related keyword phrases also in high demand.

Let's study a real life example . . .

Now let me give you a recent example of understanding behaviors. I wanted to pull additional traffic into a site selling baby furniture. The site sells strollers, baby furniture, cribs and other baby products. The client explained that they wanted me to find ways to pull in their true audience. Sometimes you'll discoverrepparttar 127926 true audience is not what it first may seem. By true audience....I mean "targeted audience" orrepparttar 127927 folks most likely to "BUY" or "respond" torepparttar 127928 Web site.

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