SE Optimization: Targeted Traffic is More Important than Ever!

Targeted Traffic is More Important than Ever!

Written by John Alexander

In repparttar

early days of web development, business owners had learned repparttar 127914

very expensive lesson that a Web site with no visitors is of little value. Once repparttar 127915

business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that repparttar 127916

traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, repparttar 127917

person who will buy repparttar 127918

solution are repparttar 127919

ones experiencing a problem or challenge. It also became obvious that repparttar 127920

best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but only repparttar 127921

truly "targeted visitors" (target traffic) were usually repparttar 127922

visitors making purchases or doing business at repparttar 127923

Web site.

While some search engine marketers were simply offering placement for keywords chosen by their client, other SEO's realized repparttar 127924 value of researching keyword phrases and built strategies that were focused on attracting a specific target market. This is why you would sometimes hear conflicting stories about repparttar 127925 effectiveness of search engine marketing. People often had their sites optimized for repparttar 127926 wrong phrases. These might be keyword phrases that attracted no traffic all or perhaps even keywords that attracted high traffic but repparttar 127927 wrong audience. If targeted traffic was important for success back then, it is absolutely essential that we optimize for targeted traffic now. The reason is that as repparttar 127928 web continues to age, peoples behaviour appears to be shifting again.

Plan for repparttar 127929 current shift in online visitor behavior

The early online consumer compared to today's average user was thriving on search engine use most of repparttar 127930 time. They'd search out one site then search out another site and literally travel all over repparttar 127931 place half of repparttar 127932 time, unsure what they were even looking for. Back then people "surfed repparttar 127933 net" but todays online consumer is not surfing as much. Today's online consumer is becoming educated much more quickly and a whole new trend of online branding is becoming more increasingly important according to a recent survey.

Volume traffic of any importance is decreasing.

A California-based research company (Websidestory) that measures Internet audiences, recently stated on Feb. 6 that "nearly 52 percent of Web surfers arrived at sites by direct navigation and bookmarks, compared with about 46 percent during repparttar 127934 same period last year." Even compared to just last year, clearly more people KNOW where they want to go and are directly entering repparttar 127935 web address into repparttar 127936 browser.

The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords

Written by John Alexander

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

"Keywords" for use in your Meta tags are probably repparttar least influential element in search engine optimization these days. However, hunting for keywords still seems repparttar 127913 most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds around repparttar 127914 keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.

Identify your target audience's "surfing behavior" Is there any greater discovery than having an understanding of a target audience's "surfing behavior?" It's like a light coming on in your mind. It's like flipping on a switch to an idea generator! Wordtracker will give you absolutely AMAZING detail if you take time to think about it laterally and outside of repparttar 127915 context of just a "keyword hunt."

Later in this article, I'll explain how you can use WordTracker to identify your audience's surfing behavior.

Move beyond repparttar 127916 "keyword universe" function.

In speaking with many search engine optimizers, I have learned that so many seem to get stuck in repparttar 127917 "Keyword Universe" feature. The ability to generate lists of keyword phrases using repparttar 127918 built in thesaurus is nice, but you must not get stuck there and let it do all repparttar 127919 thinking for you. As you move on to discover other features within Wordtracker, you will also have repparttar 127920 opportunity to perform a "comprehensive search" or an "exact search" or utilize repparttar 127921 "top 1000" report.

Tips to identify human behavior?

Where you'll find most of your "revelations" or "insights" are in repparttar 127922 "comprehensive search" feature of Wordtracker. Try entering one part of a search phrase and letting "comprehensive search" figure out repparttar 127923 best "full use" of repparttar 127924 phrase. Another technique I like to use is to examine repparttar 127925 top reports for a "high performance" keyword or topic related to my client and then cut and paste it into comprehensive search to get streams of currently "hot topics." I define a hot topic as a popular topic in high demand, which may also have lists of related keyword phrases also in high demand.

Let's study a real life example . . .

Now let me give you a recent example of understanding behaviors. I wanted to pull additional traffic into a site selling baby furniture. The site sells strollers, baby furniture, cribs and other baby products. The client explained that they wanted me to find ways to pull in their true audience. Sometimes you'll discover repparttar 127926 true audience is not what it first may seem. By true audience....I mean "targeted audience" or repparttar 127927 folks most likely to "BUY" or "respond" to repparttar 127928 Web site.

Cont'd on page 2 ==>