For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
"Keywords" for use in your Meta tags are probably least influential element in search engine optimization these days. However, hunting for keywords still seems most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds around keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.
Identify your target audience's "surfing behavior" Is there any greater discovery than having an understanding of a target audience's "surfing behavior?" It's like a light coming on in your mind. It's like flipping on a switch to an idea generator! Wordtracker will give you absolutely AMAZING detail if you take time to think about it laterally and outside of context of just a "keyword hunt."
Later in this article, I'll explain how you can use WordTracker to identify your audience's surfing behavior.
Move beyond "keyword universe" function.
In speaking with many search engine optimizers, I have learned that so many seem to get stuck in "Keyword Universe" feature. The ability to generate lists of keyword phrases using built in thesaurus is nice, but you must not get stuck there and let it do all thinking for you. As you move on to discover other features within Wordtracker, you will also have opportunity to perform a "comprehensive search" or an "exact search" or utilize "top 1000" report.
Tips to identify human behavior?
Where you'll find most of your "revelations" or "insights" are in "comprehensive search" feature of Wordtracker. Try entering one part of a search phrase and letting "comprehensive search" figure out best "full use" of phrase. Another technique I like to use is to examine top reports for a "high performance" keyword or topic related to my client and then cut and paste it into comprehensive search to get streams of currently "hot topics." I define a hot topic as a popular topic in high demand, which may also have lists of related keyword phrases also in high demand.
Let's study a real life example . . .
Now let me give you a recent example of understanding behaviors. I wanted to pull additional traffic into a site selling baby furniture. The site sells strollers, baby furniture, cribs and other baby products. The client explained that they wanted me to find ways to pull in their true audience. Sometimes you'll discover true audience is not what it first may seem. By true audience....I mean "targeted audience" or folks most likely to "BUY" or "respond" to Web site.