(2) Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus attention of a visitor. Place them at a single page location, at center or all at left side for instance. If you use more than one and they are scattered all over page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye.

Banners can also give you problems if there are two many and not well organized. Pay attention to color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have highest clickthrough rates.

(3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn't and never will build sales out of potential prospects.

A few further resources that are of particular interest here are

(1)http://www.internet-marketing-research.net , (2)http://www.infoplease.com/spot/colors1.html , (3)http://psychology.about.com/library/weekly/aa031501a.htm .

As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.

Imagine this: everyone on your list is now part of same program, trying to make money through internet marketing. So, although you now have your list, it is practically worthless because everyone is trying to sell same things to each other. All that has been created is a fee-based safe list. Its as if you are only trying to do business with your competitors.

The only real way to finacial freedom through internet marketing is to find people who are looking for certain goods and supply them with what they need. This could be through your own product development and design, or through affiliate programs. Beware though that many people are affiliate marketers, and you thus must find a niche relatively untouched by masses.

If you have a look at people who are really succeeding through online businesses, all way to point of making it a full time high paying job, they have all found a niche and can deliver to people time and again exactly what they want. Its not easy, and this is why only a few really reach this stage. So, remember, kick magician out in streets and do away with hocus pocus. To really succeed you need time, thought and perserverance. Time and thought to learn and come up right ideas, and perserverance to act and see your ideas through to end.