Tapping Into The Visual Stimulus Of Your Web Site VisitorsWritten by Dan J. Fry
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare. O.k., I'm not crazy, and no I haven't had this dream before. But think about this: what would you do if you came to a site littered with either tons of different colors, loud pinks, purples, greens and reds mixed incoherently, or more animations and graphics than rods and cones of your inner eye can possibly absorb? If your like me I simply go "click, bye-bye". Our visual stimulus is ever more so important on web than almost anywhere else. The internet is most definitely about information. But, that information is shown graphically. So, if you want to keep people at your site, first appeal to their visual stimulus. There are a few guidelines that you should adhere to when designing your site, following known research results on colors that elicit certain psychological responses. The bottom line is that it is hard enough to market on internet today, why make it harder by irritating your visitors. (1) Colors and Their Effect: I prefer blue and white. In general blue seems to elicit a sense of trust and white a sense of purity. Gold, on other hand is color of wealth and prosperity, something we are all working towards. So, with respect to general internet marketing, these colors tend to work best. They are easy on eyes and don't strike up a sense of danger, such as with color red. Of course, colors also depend on purpose of your site. If selling baby items, pink, which represents femininity, and baby blue, representing weakness may work quite well. It depends in part on site content. A high tech site selling electronic components may do better with greys, silvers, and black.
| | Hocus Pocus...Your A MillionaireWritten by Dan J. Fry
Have you had a look lately at different number of ways to make money on internet? Where do you think largest chunk of advertising to small online businesses is being focused? Ironically enough it is online marketing itself!The majority of advertisements on internet today are geared at trying to help people make money online. From joining different types of forced marketing matrices to programs that exist solely to have you make money by signing others up into program. You make money if people below you stay in program, and people below them, etc., and so forth. Does it not seem that small business internet marketing has taken somewhat of a socialist-communistic swing? Small business entrepreneurs, operating by themselves, selling a highly beneficial product, are only a small piece of internet marketing pie. Low and behold though, they are ones that ultimately make real profits. The most luring programs today are still MLM. They prey on whim that "hey, if I get in on this now I can potentially make a reasonable supplement to my current income". The problem with MLM is that unless you come into program near top, when it is first released, it is so saturated that both your time and money is burned without a penny made. Recently, a huge number of MLM programs have surfaced that claim to build you a highly targeted opt-in list of subscribers that will "actually pay you to be on your list". As it is well known that a subscriber list is way to success on internet marketing scene, creators of these programs have opened up a feading frenzy for hungry dying to take a bite towards increased financial freedom. Unfortunately this is another whif of magic.
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