Read all supporting materials author created to promote his/her ebook, whether they are free email follow-up course, reports or articles. You will find there many answers on what should be done in order to reach online success.

Examine how he/she wrote sales letter. How does author attract traffic (how have you been brought to visit his/her site)? What are referring affiliated sites (discover via Google toolbar)? What particular keywords were picked to target at Search Engines and Directories?

Does author offer affiliate program? What is 3rd party processor serving online payments? How does site owner try to pick visitor email address? How autoresponder course, mentioned above, is used in sales letter?

The list of your conclusions and answers for these questions is whole truth about online living off of this particular author, nothing more or less.

Believe me, if s/he had discovered some other powerful approach to internet profits, don't you think s/he would have surely implemented it?

For now, those who we used to call "heavy hitters" don't use FFA, classified ads, email blasting applications or services of submission to zillion of directories.

Facts state that dominating majority of them don't participate in MLMs, 99% have their own info products to sell with established follow-up email courses and affiliate programs. There are many other things to observe and learn from.

Now answer me a very simple question - Do you still plan to build online wealth by joining MLMs and advertise them via Free-For-All web-sites? In my humble opinion, facts don't lie and such fortune-building attitude won't work.

On other hand, if you decided to create your own product and have access to specialized literature on, say, how to write an ebook, pricing techniques and other, you are fully equipped with knowledge of being truly successful.

The rule is to believe in what profitable online entrepreneurs actually do, rather than in what they say!

If you get stuck determining benefits, ask your customers! Why did you buy from us? If answer is vague, be willing to go deeper and deeper until you get something tangible. For example: •“I bought from you because I liked furniture.” •You go further – “What did you like about it?” •“It matched my existing office furniture.” •“So, you appreciated variety we offer? Did you look anywhere else? What did you find there – good and bad? Were there any other reasons you bought from us?”

This may be stressful for you, and you may feel like you’re bugging your customers. Again, put your feet in your customers’ shoes – do you think your customers want you to succeed? If your vendors called to ask you to help them, would you? If you’re still uncomfortable, offer an incentive or gift to customers who help you to do this research.

Another way to define benefits that are important to your prospects is to determine their needs and define their problems. By fully understanding your potential customers’ needs and problems, you can better give them what they want. Sometimes your prospects don’t fully understand their needs and problems, so doing this research in advance and being prepared with this information, you can help them even more.

Now you can talk to anyone about your product!