------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.

We both read many times sales and endorsement letters only aim of which was to show us ultimate way to Internet profits. We saw those screenshots of checks or financial statements, proving huge author's earnings, tens of supporting testimonials and risk-free guarantees.

The distillation of these letters can be put into following statement: "Order that ebook and I will show you how to make money online."

Now ultimate truth is that process of selling this ebook, process of doing what author does is Real and True way of making money online! That is only way to online prosperity, failing which, no screenshots of super check statements will ever appear.

Examine what author of any "internet business" guide is actually doing - that is key to success. In many cases results of your "examination" will be more important than what you may read in offered ebook itself!

The sweetest part is that everything, except for ebook content, is visible for your observation and research. Don't miss a chance of getting acquainted with real tools and facts of how this particular author makes money online every day, rather than reading what s/he wrote!

Let me approach from other angle and offer you to imagine quite common example: there is a popular Internet author of 2-3 ebooks, who shows proofs of good profits to tempt you into reading his "ultimate success guide" and "feel involved". The truth is there is no rocket science and you shouldn't be a Solomon to understand simple fact - actual way to success is to sell and promote these 2-3 ebooks as author does!

Keep in mind that I'm not speaking here about specialized materials, as you would hardly be able to observe all knowledge explained by taking a close look at author's online business.

How to Uncover Truth

1.Why are you in this business? 2.Do you believe in your product/service? 3.What are you trying to accomplish?

When you believe in your product and understand why you’re doing what you’re doing, rest of sales process is much easier.

The first step in plan is for salesperson to know features and benefits of product or service (let’s say product). For example, let’s say your product is office furniture. Describing features of your product and your company might look like this: •Been in business 18 years •Lots of variety – including home office •Free delivery •All price points •7 day guarantee

While features are very important, it’s even more important to identify benefits of your product. This process involves more thought – you need to put your feet in your customers’ shoes and ask, “What’s in it for me? (wiifm)” For example, “Why should I care if you’ve been in business 18 years? How does that help me?”