Written by Pavel Lenshin


------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.

We both read many times sales and endorsement lettersrepparttar only aim of which was to show usrepparttar 117189 ultimate way to Internet profits. We saw those screenshots of checks or financial statements, proving huge author's earnings, tens of supporting testimonials and risk-free guarantees.

The distillation of these letters can be put intorepparttar 117190 following statement: "Order that ebook and I will show you how to make money online."

Nowrepparttar 117191 ultimate truth is thatrepparttar 117192 process of selling this ebook,repparttar 117193 process of doing what author does isrepparttar 117194 Real and True way of making money online! That isrepparttar 117195 only way to online prosperity, failing which, no screenshots of super check statements will ever appear.

Examine whatrepparttar 117196 author of any "internet business" guide is actually doing - that isrepparttar 117197 key to success. In many casesrepparttar 117198 results of your "examination" will be more important than what you may read inrepparttar 117199 offered ebook itself!

The sweetest part is that everything, except for ebook content, is visible for your observation and research. Don't miss a chance of getting acquainted with real tools and facts of how this particular author makes money online every day, rather than reading what s/he wrote!

Let me approach from other angle and offer you to imagine quite common example: there is a popular Internet author of 2-3 ebooks, who shows proofs of good profits to tempt you into reading his "ultimate success guide" and "feel involved". The truth is there is no rocket science and you shouldn't be a Solomon to understand simple fact -repparttar 117200 actual way to success is to sell and promote these 2-3 ebooks asrepparttar 117201 author does!

Keep in mind that I'm not speaking here about specialized materials, as you would hardly be able to observe allrepparttar 117202 knowledge explained by taking a close look atrepparttar 117203 author's online business.

How to Uncoverrepparttar 117204 Truth

Write downrepparttar 117205 subject author picked up for his product(s) and mark it as in-demand theme - otherwise this profitable author would not have chosen this theme after conducting a research and revealing certain selling potential.

Prepare to Sell!

Written by Audrey Burton

Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory work in sales, consider asking yourself some tough questions.

1.Why are you in this business? 2.Do you believe in your product/service? 3.What are you trying to accomplish?

When you believe in your product and understand why you’re doing what you’re doing,repparttar rest ofrepparttar 117188 sales process is much easier.

The first step inrepparttar 117189 plan is forrepparttar 117190 salesperson to knowrepparttar 117191 features and benefits ofrepparttar 117192 product or service (let’s say product). For example, let’s say your product is office furniture. Describingrepparttar 117193 features of your product and your company might look like this: •Been in business 18 years •Lots of variety – including home office •Free delivery •All price points •7 day guarantee

While features are very important, it’s even more important to identifyrepparttar 117194 benefits of your product. This process involves more thought – you need to put your feet in your customers’ shoes and ask, “What’s in it for me? (wiifm)” For example, “Why should I care if you’ve been in business 18 years? How does that help me?”

To fully understandrepparttar 117195 benefits of your product, first listrepparttar 117196 features, and then answerrepparttar 117197 wiifm question for every feature. There are no rules for this exercise and there will likely be more than one benefit for some features. Getting back to our office furniture example, here are some benefits: •Longevity – we’ll be here for you when you need us. We will remember you! You don’t even have to come intorepparttar 117198 store when you need something. Bottom line – a relationship, convenience and peace of mind. •Variety – one-stop-shopping. No matter what you need, we have it or we will get it for you. We save you time. •Free Delivery – save you money. •All prices – you will not be disappointed. When you come to our store, you will find what you want within your budget! We save you money and minimize stress atrepparttar 117199 same time. •Guarantee – If it doesn’t fit or doesn’t look good, we’ll take it back – no questions asked. This gives peace of mind and freedom in making your decision.

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