Do not automatically assume that your particular product or service doesn't have qualifications of being newsworthy. It's all in presentation. When considering a press release, topics that have interest to media are announcement of a new product, release of a book, opening of a web site, a major event or happening, a trendy workshop, a new business, changes in a business structure, promotions, updates and a host of other interesting events. Editors need and want your press releases as they are always seeking good stories. So while writing and submitting of a press release might definitely be considered a challenge, it is more than worth effort.

Bruce was experiencing what many perfectionistic people do. They are so concerned with doing everything right first time, they continue to work and re-work their ideas and never reach implementation stage.

The planning process is a safe haven for perfectionists. They can craft perfect, controlled, predictable strategy. But, they tend to get paralyzed when it's time to move forward. They fear that executing plan will show that plan was not perfect -- that they are not perfect. So to avoid being "found out", they continue to re-work plan.

It takes awhile for most people to recognize this pattern in themselves and many never do. But, for Bruce, it was a lifesaver. After selecting one idea to work one, he created a timeline for his roll-out plan. Each week, he had specific tasks that would take him through implementation of his strategy.

After only three months, he had taken on six new clients, created an additional stream of income, and established five relationships with centers of influence who could sell his services to their clients.

The last time I talked with him, he could hardly believe that he had been so disillusioned about his business only three months before. "I feel exhilarated again," he told me. "I'm finally having fun, providing a great service, and making money! Thanks so much for helping me move forward on my ideas. I was right ... they were key to my success!"

Are you anything like Bruce? Are you stuck in planning mode? How long have you been working and re-working your strategy? Could it be fear that is holding you back?

Remember, many times we don't recognize it as fear, so just look at your patterns. Are you spending a lot of time planning projects and strategies that never get implemented?

If so, set aside one afternoon this week to look at all of potential projects you would like to implement. Force yourself to pick just one that you will implement now. I know it can be hard to pick just one but doing so will give you best chance of success. I'm not telling you to burn rest -- just set them aside. They'll still be there when you come back.

Now, for project or plan you want to implement, create a timeline for roll-out. Make a list of everything you would have to do in order to implement plan, then assign realistic dates to each one.

Plot those dates out on a calendar and make sure to set aside time to complete whatever tasks are necessary in order to stick with your roll-out plan.

Is this plan guaranteed to succeed? I can't say that and neither can you. You don't learn anything from your plan just sitting there. Roll it out and see what happens. That is ONLY way you'll ever know.

Good Luck!