THE PRESS RELEASE: WHAT TO DO TO ATTRACT THE MEDIA!

Written by Charlene Rashkow


THE PRESS RELEASE: WHAT TO DO TO ATTRACT THE MEDIA! By Charlene Rashkow Copyright2002

As many of your already know, promoting and marketing your business in as many creative ways as possible is crucial torepparttar success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. I for one believe strongly in promoting by way of a good press release since it hasrepparttar 106267 potential of reaching millions. Unfortunately, there are no guarantees that even a well written press release will work onrepparttar 106268 first go around since a lot depends upon whetherrepparttar 106269 media thinks it’s newsworthy. Your release may be beautifully written but if it doesn't land inrepparttar 106270 hands of someone who believes in its merit, it may go unnoticed. Which is why it's important not to give up after one try.

When writing a press release it is extremely important that your press release presents you in a positive, professional light. Bear in mind thatrepparttar 106271 ultimate goal of a press release is forrepparttar 106272 media to take an interest in your subject matter, which may lead to an interview or story about your product. To gainrepparttar 106273 media's attention it is important that you try to find a hook or something that will grabrepparttar 106274 attention of those who are reviewingrepparttar 106275 release. Remember, several thousand press releases come acrossrepparttar 106276 desks of editors daily, making it quite a feat when an editor has an interest in your press release.

One important point to consider. You can't expect to write a release, send it off to a distribution company and sit back to wait forrepparttar 106277 business to start rolling in. It is up to you to put in some additional effort, ensuring that it's being seen. I cannot stress often enough that one attempt atrepparttar 106278 media is not enough to draw attention to your business. The more you put out your information,repparttar 106279 more people will be inclined to check out your site or business.

While a good press release can jump-start your business at a fraction ofrepparttar 106280 cost of most other forms of advertisement, no one can assure you that a press release will invite interviews on national TV. So what you can do to empower your release?

1) Don't rely strictly on distribution companies. When writing press releases for clients, I myself use and encouragerepparttar 106281 use of a good distribution company but it isn't enough to getrepparttar 106282 word out. 2) Do some research and submitrepparttar 106283 release anywhere that releases are accepted; send to your local paper, speak to someone at your cable, radio or TV station and of course submit to magazines but be sure it's going torepparttar 106284 right publication for your specific subject matter.

Ready, Fire ... Aim!

Written by Kimberly Stevens


Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.

After all,repparttar majority of business owners start their businesses without outside financing, so why do they need a business plan?

But, alongrepparttar 106266 way, with millions of great ideas pulsing in their brains, most business owners begin to write things down. They begin to devise strategies, set goals, create plans, lay-out timelines, etc. This is good … unless you get stuck in this stage like Bruce did.

"I don't believe I'm admitting this to you, but I can't find any other way around it. I have been struggling with this problem forrepparttar 106267 whole time I've been in business, and I'm embarrassed to share it with anyone else. But, I know I'm holding myself back from being really successful, and I need some help to work this out," he told me.

I was truly surprised by his candor, but not by his problem. Bruce was suffering from what I had experienced myself .. perfectionism. And it was draining all of his energy. He started his financial planning company 2 1/2 years ago wanting to provide clients with informed and honest advice - things he felt were lacking in other providers in that field. But since then, he had gone from being idealistic and enthusiastic to being discouraged and disillusioned.

"I really thought I could make a difference and make money atrepparttar 106268 same time. But my best ideas get stuck onrepparttar 106269 page. I can't seem to get any one idea rolled out completely. Byrepparttar 106270 time I come up withrepparttar 106271 idea, do some research, pull together some numbers, lay-out a plan and develop some marketing strategies, I have about 10 more ideas I want to pursue."

"It feels so invigorating when I'm thinking aboutrepparttar 106272 idea and creatingrepparttar 106273 plan and strategy. I always think thatrepparttar 106274 idea I'm working on isrepparttar 106275 one that will truly make my business take off. But as I look back overrepparttar 106276 past two years, I feel like a complete failure."

"I started this business thinking I could provide a great service and make great money doing it. But, now I'm starting to doubt if I really have what it takes to be successful. I'm ashamed to talk to my wife about it after I told her how great I would be at this."

"I just don't get what I'm doing wrong. My clients really like me, and I do a great job for them, but I'm stuck at this sort of survival level and can't seem to implementrepparttar 106277 ideas that I think would really establish my business. Maybe I should just go back to working for someone else."

"Is that what you want to do?" I asked him. He jumped in almost before I finished, "No, I really want to make this work. I just don't know what I'm doing wrong."

"Don't sell yourself short, Bruce. You aren't doing anything wrong. You've done a great job at establishing yourself as an honest and informed financial planner -- your clients told you so. You certainly aren't a failure, but I definitely understand why you feel so disappointed and frustrated. It sounds like there is just one thing that's holding you back -- fear."

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