As many of your already know, promoting and marketing your business in as many creative ways as possible is crucial to success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. I for one believe strongly in promoting by way of a good press release since it has potential of reaching millions. Unfortunately, there are no guarantees that even a well written press release will work on first go around since a lot depends upon whether media thinks it’s newsworthy. Your release may be beautifully written but if it doesn't land in hands of someone who believes in its merit, it may go unnoticed. Which is why it's important not to give up after one try.

When writing a press release it is extremely important that your press release presents you in a positive, professional light. Bear in mind that ultimate goal of a press release is for media to take an interest in your subject matter, which may lead to an interview or story about your product. To gain media's attention it is important that you try to find a hook or something that will grab attention of those who are reviewing release. Remember, several thousand press releases come across desks of editors daily, making it quite a feat when an editor has an interest in your press release.

One important point to consider. You can't expect to write a release, send it off to a distribution company and sit back to wait for business to start rolling in. It is up to you to put in some additional effort, ensuring that it's being seen. I cannot stress often enough that one attempt at media is not enough to draw attention to your business. The more you put out your information, more people will be inclined to check out your site or business.

While a good press release can jump-start your business at a fraction of cost of most other forms of advertisement, no one can assure you that a press release will invite interviews on national TV. So what you can do to empower your release?

After all, majority of business owners start their businesses without outside financing, so why do they need a business plan?

But, along way, with millions of great ideas pulsing in their brains, most business owners begin to write things down. They begin to devise strategies, set goals, create plans, lay-out timelines, etc. This is good … unless you get stuck in this stage like Bruce did.

"I don't believe I'm admitting this to you, but I can't find any other way around it. I have been struggling with this problem for whole time I've been in business, and I'm embarrassed to share it with anyone else. But, I know I'm holding myself back from being really successful, and I need some help to work this out," he told me.

I was truly surprised by his candor, but not by his problem. Bruce was suffering from what I had experienced myself .. perfectionism. And it was draining all of his energy. He started his financial planning company 2 1/2 years ago wanting to provide clients with informed and honest advice - things he felt were lacking in other providers in that field. But since then, he had gone from being idealistic and enthusiastic to being discouraged and disillusioned.

"I really thought I could make a difference and make money at same time. But my best ideas get stuck on page. I can't seem to get any one idea rolled out completely. By time I come up with idea, do some research, pull together some numbers, lay-out a plan and develop some marketing strategies, I have about 10 more ideas I want to pursue."

"It feels so invigorating when I'm thinking about idea and creating plan and strategy. I always think that idea I'm working on is one that will truly make my business take off. But as I look back over past two years, I feel like a complete failure."

"I started this business thinking I could provide a great service and make great money doing it. But, now I'm starting to doubt if I really have what it takes to be successful. I'm ashamed to talk to my wife about it after I told her how great I would be at this."

"I just don't get what I'm doing wrong. My clients really like me, and I do a great job for them, but I'm stuck at this sort of survival level and can't seem to implement ideas that I think would really establish my business. Maybe I should just go back to working for someone else."

"Is that what you want to do?" I asked him. He jumped in almost before I finished, "No, I really want to make this work. I just don't know what I'm doing wrong."