THE BENEFITS OF INTERNET MARKETING Written by Nicky Nelson
Continued from page 1
Access to Global Markets The benefits of marketing on Internet for small companies are immeasurable. These small companies are now able to market their goods and services globally. Before days of Internet, these small companies would have been unlikely to have been able to have access to global markets without spending a considerable amount of money to do so. Conclusion The Internet offers companies an inexpensive, yet effective way to reach new customers. Not only are they able to reach new customers, but they are also able to interact with them. By doing this, they are able to better understand needs, wants and indeed, buying habits of their customers. “Online marketing can yield fantastic performance and conversion with relatively low costs compared with traditional marketing and advertising mediums.” Chris Martin Vice President of Production and Technology at Ask Jeeves (Source: Marketing Direct March 2004) The benefits of marketing on Internet are many however; this does not mean that every company should market their goods and services on Internet. Thought must be given to target market and goods and services being sold. Are your target market likely to search Internet for your goods and services, or would they be more likely to pick up a Telephone Directory for instance? There are of course, costs involved in marketing on Internet and they can vary vastly. For any company embarking on such a course, I would say that one of most important factors is that you have good support from your Web Designer and Internet Marketing company, otherwise you could find yourselves left with a website that is out of date and inaccurate and that will cause more harm than good. © Nicky Nelson – Web site design & marketing consultant Crystal Clear March 2004
Nicky Nelson is the proprietor of Crystal Clear a web site marketing & consulting company based in North Wales, UK. Having spent a number of years in Sales & Marketing, her area of expertise has naturally progressed to the Web. Crystal Clear offer a range of services to enable businesses to generate better results from their web site and digital marketing.
| | Rock Group Transcendence Release Clothing LineWritten by Vision Music USA-Keith "MuzikMan" Hannaleck
Continued from page 1
This is much more than good marketing by a rock band; it is people standing up for what they believe in. The popularity of shirts is a good indicator of how band’s audience feels about issues that colorful attire address. Music and politics never did get along very well because musicians have a tendency to tell it like it is rather than beat around bush or sugar coat anything. The band’s stylish and provocative T-shirts get that point across loud and clear. Get your choice of T-Shirts from Transcendence so you can make a statement and look good doing it, let’s rock! Contact: Clark Davies TMG Records 164 East 61st Street New York, New York. 10021 Tel: 800-827-7763 e-mail:cdavies@tmgrecords.net Website: http://www.transcendence.com/merch/tshirts.html ###
MuzikMan conducts interviews, writes reviews, biographies, press releases and articles for Independent and Major artists Worldwide. Articles are dispersed on a vast network of websites. Links to sites with great music content are provided on my Homepage and Links Page.
|
