THE BENEFITS OF INTERNET MARKETING Written by Nicky Nelson
There are a number of benefits to using Internet as a marketing medium for both Consumers and Marketers. Benefits to Consumers In this day and age of 24-7, consumers are able to search internet for goods and products at a time that suits them. More and more people are now working outside of what used to be deemed ‘normal’ working hours of 9 – 5. Not only can they use Internet at a time to suit them, but they are also able to compare brands, prices and buy goods and services without having to face a single sales person! This enables them to make a calculated decision free from sales pitch or emotional persuasion, so their decision is more likely to be clarified and deliberated. Buying over Internet is quick, convenient and private. There is no need to drive anywhere, fight for a parking space, or battle through crowds of other consumers all doing same thing. And indeed because of lower overheads for companies selling on Internet, consumers are able to benefit from lower prices as these lower costs are often passed on to consumer in form of discounted prices. Benefits to Businesses Wide reaching The Internet provides businesses with means to reach prospective customers that they would not normally be able to reach so quickly and inexpensively. Opportunity to learn about customers’ needs and wants Once they have reached these customers, Internet offers opportunity to learn about those customers’ needs and wants by interacting with a customer and gaining valuable feedback from them. In doing so, a company is then able to better target its goods and services to those customer needs and wants. Ordinarily, conducting market research of this nature would be a costly exercise for any company and yet here is a sales medium that allows this type of market research to be built in. Reach A Wider Audience at Less Cost By marketing goods and services online, companies are able to reduce costs. Whilst there are still costs incurred in maintaining and hosting a website, they are considerably less than maintaining and renting a shop and advertising goods and services. In general terms, it is far less costly to set up a website than it would be to buy 30 seconds of commercial air time on prime time TV and yet Internet has more viewers between hours of 9am and 4pm than TV and Radio put together. Flexibility When a company decides to change its goods or services, it can be a costly and time consuming task whilst changing them on a website is instantaneous and far less costly. Imagine a catalogue has been printed and mailed out to a database of customers. Then imagine a company wants to add another product to that catalogue; it would then have to mail out addition to all its customers again. It is costly for company and inefficient for customer. Yet, if that catalogue were an online catalogue process would be far quicker, more simple, more customer friendly and far less costly for company.
| | Rock Group Transcendence Release Clothing LineWritten by Vision Music USA-Keith "MuzikMan" Hannaleck
FOR IMMEDIATE RELEASENew York, NY-10/08/04-The old-school-meets-alternative rock band Transcendence (TMG Records) are making quite a buzz these days with their catchy alt-rock radio hit "Superhero Girl" and flurry of anticipation over their soon to be released CD "Nothing is Cohesive." But band has found a new slant in their rock ‘n’ roll marketing plan; a combination of something old and something new, much like their music. T-Shirts have always been part of package for a band, only this time you can choose from an entire line of over 20 shirt designs. From their provocative "What Can I Do To Sleep With You" shirt, taken from title of their current album "Sleep With You," to a politically unnerving camouflage T, lets put it that way, this band knows how to get to heart of matter without any fluff. The band’s flamboyant singer Ed Hale, (who has lately been spotted dressed up as an army general protesting war in Iraq), says that "Sleep With You" shirts are most popular while "Superhero Girl" (the current hit off their new album) shirts are selling faster than band’s record label can sell them.
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