You've probably heard following cliche before, but it's worth repeating: "Marketing is a numbers game." The greater number of contacts you have with a prospect, greater chance they will finally act on your offer.

Different prospects will, of course, be at various stages of sales process. Some may be just one follow up contact away from acting on you offer; other prospects may require several more contacts before they finally act.

The question is, will you persist at follow up long enough to motivate your real prospects to act on your offer?

Follow up may seem like a mundane activity, but if you want maximum sales (online or off), you should seriously consider implementing a systematic follow up system. Otherwise, you're probably wasting a significant percentage of resources you invest to acquire your leads, and are overlooking a gold mine!

FOLLOW UP MARKETING RESOURCE

-- I've come across a nice desktop application for automating email follow up, called Postmaster. It either works along with MS Access 97 (which you may already have), or comes with its own stand-alone database. It has an excellent personalization feature, automatic scheduling, and much more. Check it out at: http://post-master.net/rs/auto_pilot

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Okay... It's show time.

"Mr Geez forgot to define his market". In an attempt to sell his product, he unknowingly assumed that his product is for everyone. Now why would somebody bothers and pick his product if he or she doesn't have a car? And if they do have a car, why must they purchase from Mr. Geez rather than his competitors who are just a click away offering same product at a much discounted rate with superior customer service?

Sounds obvious!

That's exactly what's happening online. Everybody is getting onto Internet marketing bandwagon in order to make big sales. Considering fact to reach millions of people, marketers fail to make even a couple of sales. Here's simplest and most important question you should ask yourself before even thinking to put your product up for sale:

"Who is your customer?"

Once you're able to answer this question, you can build a strong marketing campaign to reap out tremendous benefits associated with this approach. Even if you make a little marketing effort, you'll be far better off to put things in shape. Conversely marketing without satisfying this question is like catching a fly in dark.

All your marketing efforts are a total waste if you don't focus your target market. Coming up with a niche product within your customer segment is surefire way to build a fortune. What distinctive benefit your product provides? In what way your product is diferent (and superior) to competition? Have all your systems in place to market it within your designated customer segment. And all I can say is you'll win battle. GUARANTEED!

Lessons learned from Mr. Geez's Mistake: ----------------------------------------

- Clearly define your market

- Focus on market first, and than come up with a product that quenches your customer's thirst

- Good website design, better navigation, speed, guarantees, professional outlook, sales copy and testimonials are not *only* ingredients to make sales. Focus matters.

- Even best product doesn't sell if sold to wrong market.

- Never blame visitors. They are your source of correction

Oh! By way, it took just a single day for Mr. Geez to define his market. Since that day his sales went up by 1700%, and his anticipated level of profits surpassed his expectations for month.

Mr. Geez's Advice To YOU: ------------------------- Dear fellow entrepreneur, I would like to take this humble opportunity to present you my point of view for success in three simple words:

Target Your Market.

---- End Of Mr. Geez's Advice ----

Mr. Geez will be back with more stunning insights soon.

Watch out!