TESTING HEADLINES

Written by Patrick Quinn


Continued from page 1

Onrepparttar other hand, if you write: Our Widget works twice as fast, so you dorepparttar 108057 job in halfrepparttar 108058 time, thenrepparttar 108059 ‘So What?’ has been answered. Your customer can cut his production time by 50%.

Likewise, were you to write: Our Widget is so small, it fits intorepparttar 108060 palm of your hand, you simply invoke ‘So What?’. Which results in: Our Widget fits intorepparttar 108061 palm of your hand, so it goes wherever you go. In this case,repparttar 108062 benefit is portability. You can use it anywhere.

Overrepparttar 108063 years, I have foundrepparttar 108064 ‘So What?’ test to be invaluable. You might care to give it a try yourself.

And onrepparttar 108065 subject of headlines consider this.

When trying to write a headline many people tend to go off half-cocked. They considerrepparttar 108066 marketing brief, then bash down a headline or two to satisfy it. After that, they writerepparttar 108067 body copy.

Experience shows, however, that if you writerepparttar 108068 body copy first,repparttar 108069 odds are that there will berepparttar 108070 makings of a headline within it struggling to get out.

Body copy is, or should be, a carefully worked and logical encapsulation ofrepparttar 108071 marketing brief. In other words,repparttar 108072 whys,repparttar 108073 wherefores andrepparttar 108074 benefits of owningrepparttar 108075 product or service. It makes sense, then, that if it is properly written, there is a very real chance of finding an embryo headline lurking within it.

Why not give it a whirl? You may be agreeably surprised.

Patrick Quinn is an award winning copywriter with 40 years' experience ofrepparttar 108076 advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com



Patrick Quinn is an award winning copywriter with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com


Ways To Improve Your Ad Copy

Written by Robert Kleine


Continued from page 1

6. You could changerepparttar size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lowerrepparttar 108056 price on your ad copy. A higher price could increaserepparttar 108057 perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sellrepparttar 108058 offer thanrepparttar 108059 product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminaterepparttar 108060 hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

Robert Kleine is the owner and webmaster of OpportunityKnoxx http://www.opportunityknoxx.com where you will find thousands of free webmaster resources, free ebooks and software.


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