__5. Forget hype; don't mislead or misrepresent.

Be honest about what your product can offer. Misleading claims will only result in dissatisfied customers and an increase in refund requests. Not to mention damage that can be done by word-of-mouth ...!

__6. Go easy on CAPS and exclamation marks.

You have probably seen too many ads that look like,

!!! MAKE $10000 A MONTH WORKING FROM HOME IN YOUR UNDERWEAR!!! EASY JOB, NO SELLING! I MADE $400 YESTERDAY WITH ONLY 3 MINUTES OF WORK! REPLY NOW TO GET THIS LIFE- CHANGING INFORMATION!

It looks unprofessional, even downright scammy. Use CAPS or occasional single exclamation mark for emphasis. Just don't overdo it!

__7. Use fresh, original ads.

Yup, that means you have to write 'em! Seeing same tired old ad, day in and day out, decreases its response rate dramatically.

__8. Include a "call to action".

Never assume that your prospect knows what to do next. Tell them what you want them to do - how to order, email you, visit your website, whatever it is you want them to do.

The third step in writing your killer copy is to let your prospects know that there is a solution to their problem. Not only is there a solution to their problem, but you have solution.

Remember these three magic words, "I can help."

Identifying problem is not enough. You have to show reader that there is a solution and you have it.

Tell them every benefit they will get when they order your product or take advantage of your service.

Let them know you can help them make more money, save time, or improve their health.

Step # 4.

The final step in creating killer ad copy is getting prospect to take action.

Identifying your market, determining their problems and letting them know you have solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this. You can offer a special discount for fast action.

You can offer special fast action bonuses.

Ask for order.

Let them know they don't have to put up with their problems another day. You can solve them right now.

These four steps are a basic outline to get you started.

Start studying sales letters you read and break them down into four basic steps. Determine how effective writer was in covering bases.

Make notes on how you could improve on sales letter. Learning to write persuasive copy is a life long venture.

You can write persuasive copy. You have basics, rest is up to you.

Wishing You Success, John Colanzi http://www.internet-profits4u.com