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And when you are running a special, don't forget to advertise on sites that compile savings information. My favorite is http://www.clearancecrazy.com But there are tons of them.
11. Utilize Every Contact as a Potential Marketing Contact
One category of products that I sell is gourmet coffee, tea, and snacks. It has absolutally nothing to do with my primary business, http://www.SuccessPromotions.com. However, it is very successful in its own right. Http://www.coffeeteaetc.com gets more hits regularly than Success Promotions. Why? Because I tell everyone about it. For example, every time I get a free cup of coffee somewhere, I leave a couple business cards and web cards. (see www.mothersdayout.com/ for web cards) I participate in marketing material exchanges through
Mom Pack mentioned earlier. When I meet someone who sells any type of home party product whether it be food/kitchen oriented like TupperWare or completely different like PartyLite Candles or House of Lloyd, I tell them about my business. It is easy to recruit for and easy to promote. Almost everyone I know drinks coffee or tea. I give away samples. I invite neighbors over for gourmet coffee. Everyone I talk to is a suspected buyer or reseller until they prove themselves otherwise.
You should assume
same.
Wear
clothes that you sell or
jewelry. Drive
car that you sell. Drink
coffee that you sell. And be prepared to share them with anyone who even casually asks.
Along
same lines, encourage your own customers to do
same.
I have purchased many shirts from Sirr Max, http://www.sirrmax.com Their positive logoed apparel fits my personality and I enjoy sharing their messages of hope with anyone who takes
time to read my clothing. At least twice a day, when wearing Sirr Max apparel, someone will comment on how much they like my shirt or admire
message on my tote bag. I'm always prepared to give a business card to them. Ordering from this online giftwear site is easy. But potential customers have to get to
site to order. So I help Pamela Jordan of Sirr Max by advertising for her every time I wear her clothing.
If you sell anything besides underwear, then your customers' friends are going to eventually see it. Make sure they are prepared to tell their friends how they can get some too.
12. Network
The dreaded "N" word. This has nothing to do with multi level marketing. It is all about who you know and what you know.
When you network, you invariably make potential business/client contacts. So do it wholeheartedly. Don't just join a group like Digital Women http://www.digital-woman.com or The Network for Women http://www.thenetworkforwomen.com, but participate in them. Join
email lists. Advertise. Donate time, products, services, etc. Make yourself visible enough within
group that your networking is accomplishing something. The contacts will be invaluable. And you neve know who you will meet who either is just now looking for gifts like you sell or knows someone who is.
Its a new year and all of is are ready for a fresh, new start. Make an effort to utilize these suggestions in
way most appropriate for your business. Sell more gifts by working to sell more gifts.
And remember, Success Promotions, http://www.successpromotions.com is always just a quick browser surf away with tons more tips, tools, and tricks.
