To a great extent, we've been covering this all along. But it can't be emphasized enough. Don't make me, shopper, search high and low on your site for a statue that perfectly matches my wizard logo. Combine wizard, sorcery, magical, knights of roundtable products together. Think of every way that someone like me - or any other shopper - might go looking for them. And make them easy to find by organizing.

8. Monopolize

Many merchants worry that this is a taboo form of marketing. Not at all.

Would it have been taboo to sell flags on 9/11/01? Perhaps. But every day since then they have been selling like hotcakes. And if you offer American patriotism in form of products on your gift site, then you need to monopolize on new American patriotism. For years merchants have monopolized on Christmas, Mother's Day, and every other gift giving occasion. Let's face it, Hallmark and American Greetings would go belly up if this year we all decided to boycot our moms on Mother's Day.

So how do you do this? Jog your memory by looking at everything we've covered. Specialization and categorization. Organization. Preplanning. They all come into play.

You don't need a crystal ball to see what trends are coming along in consumerism. And if you see them, you need to monopolize on them if you want to run a successful gift sales business.

Look at what eToys.com, Walmart.com, BlueLight.com, etc. did this year. A rather unstable economy kept people from spending quite as freely as they have in years past. Rather than give up all together, merchants increased their specials and discounts. And didn't we all buy at least one thing this past holiday season not because we or our gift recipient needed it, but rather because it was too inexpensive not to buy?

9. Design Your Site Carefully

This could be an entire article on its own. But let's look at general mechanics of a site that would rank high in search engines.

Quality and quantity keywords and meta tags are imperative if you want right kind of traffic. Speed of loading and ease of navigation are required to get visitors where you want them to end up - order page. Aesthetically pleasing visuals make shoppers happy and turn them into buyers. And finally, more payment methods you are able to accept, more buyers you will receive.

Invite a friend, preferably an internet newbie, to shop from your site. Perhaps even offer a free gift as incentive. See how long it takes them to find what they are looking for and order it. Do they get frustrated? Do they smile or frown? Re-think your gift site design accordingly.

10. Market Every Day

What no holidays or Sundays off? That's right. You should always be prepared to hand out a business card or zap off an email when you see a marketing opportunity. And you can be marketing even when you aren't marketing. Your signature text in your emails should ALWAYS contain a link to your business site. Every thing you ship should have your URL printed everywhere. When you leave a pen at bank, it should have your business contact printed on it. If you stop at a yard sale and see that someone obviously likes Teddy Bears, you should tell them how to get to your Teddy Bear Site.

What about getting other people to market for you?

Offline, your business requires both time and money. Online, you can choose between investing time, money, or both. The goal of this article is to show you how to get Extreme Traffic to your site for FREE.

So what's catch? There is none. Once you have decided to get FREE traffic for your site, you have decided to invest time instead of money. This is nothing to feel 'cheap' about. Your time is valuable and you are investing it in your business. So lets get started.

NOTE: This system may sound complicated at first, but I have included a link to my online, step-by-step instruction manual at end of this article. It is extremely user friendly and it's FREE, of course.

In order to get FREE traffic, you need to build a FREE advertising machine. This will take a few hours, but your rewards far out weigh time you will invest in building your machine. In future, you want to spend less time maintaining, updating, and marketing your products and more time at beach. So you need to build an advertising machine that works on same principle as an airplane. You use 75% of your energy to take off and 25% of your energy to maintain your altitude. So your advertising machine will be built as a perpetual motion, non-stop, self-replicating advertising beast.

Here's nuts and bolts for machine. First, you set up a website rotator. This is a special type of site that rotates a number of offers or opportunities so that each time it is visited, it displays a new opportunity. Let's take a quick look at how this works. Visitor #1 comes to your rotator site and sees opportunity #1. Visitor #2 comes to your rotator site and sees opportunity #2. Visitor #1 comes back for another visit and sees opportunity #3. Get picture? The secret to getting this system to generate leads is what you are advertising in your rotator.