3) How to and how not to construct your headline

You can learn most by watching yourself. If you open a spam email and look at contents, why did you open it? Seriously, why DID you open it?

By watching your own responses, you will learn exactly how to best construct headlines, or in this case, subject of your email.

Some open their message with "Lose 5,000 pounds in two days!" With these, you automatically know what email is about. If you do not need to lose 5,000 pounds, you delete it and move on.

You will notice that when you do open a spam email, subject/headline is usually constructed in such a way as to tap your interest and curiosity without telling you any details.

4) How to and how not to format your ezine

ThE very first line in most spam emails is assurance, "This is not spam."

Sure its not!

Readers who see this assertion in a legitimate ezine will often assume it is spam. Often times they will delete ezine and then later realize they were deleting something they requested.

Your opening line should refer to name of your ezine.

Another point about spam. Spammers tend to ramble right out of gate. They want to sell you fast before you hit delete. Take care that your subscribers do not get this impression from your ezine, or they will hit delete too!

5) Aggressive promotion tactics

One thing you can give a spammer above all other things is that he is aggressive with a capital "A". He does not dilly-dally around trying to get you to buy his wares. He is up and in your face consistently. He is not afraid to ask for sale. He is not afraid to spend money to get prospects to increase his chances for sales.

Just because we endeavor to operate on honorable side of system does not mean that we should be any less aggressive. We should always maintain integrity in our business, but growth does not come to those who wait for it.

We must be aggressive. We should never sit on sidelines and wait for success; we should go into field to meet it.

If success of your publication is part of your goal, you should do whatever it takes --- short of unsolicited commercial email (spam) --- to build your subscriber base.

See, you CAN learn a lot from a dummy!

25) Submit to search engines and directories on a regular basis about every 6 to 8 weeks. Submit each page of your site not just default page. To learn more about search engines and how they tick go to http://www.searchenginebase.com

26) Find specialized directories to list your site in that cater to your exact type of business.

27) Make doorway pages and upload them to your server into a specific folder. Then make another page and list all of URL's to those doorway pages on that one page. Place an invisible gif on your main page and link it to HTML page that contains links to your doorway pages. Go and submit your site to major search engines. They'll find gif and follow it to link page and index all of your doorway pages automatically. This works better then submitting them to search engines directly. If you want to invest in software to help you with your search engine rankings get Web Position Gold, it's best...http://www.webposition.com/d2.pl?r=BWW-5569

28) Newsgroups are a great way to get word out on your website if done properly. Find Newsgroups where your target market hangs out and get involved. Do not post blatant ads, but make intelligent helpful posts using a good signature line. There is software that will help you with this http://postagent.com/default.asp?fromAgentID=2873 Please use it responsibly.

29) Do direct e-mail mailings using a reputable opt-in service such as:

PostMaster Direct http://www.postmasterdirect.com Yes Mail http://www.yesmail.com MeMail http://www.memail.com

30) Bid on Keywords at one of "pay per click" search engines. Most of them will allow you to open an account for only 25.00. You only pay bid amount when someone clicks through to your website.Try one of these.

Goto http://www.goto.com/ RocketLinks http://www.rocketlinks.com/ E-Pilot http://www.epilot.com/ Kanoodle http://www.kanoodle.com/

31) Post to online discussion boards using a good signature line. Some of best can be found here: http://www.mcpromotions.com/discussi.htm

32) Join a webring. http://www.webring.org

33) Make your site "sticky" by adding discussion boards, freebies, software downloads, free original content. Read more about how at http://ehits.com/AskVicki/081000/

34) Add a "recommend this site to a friend" service to your website, it's free. http://www.recomendit.com/

35) Buy banner ads on major search engines like Yahoo or Alta Vista. For current pricing go to http://www.bcentral.com or try one of these banner advertisement networks.

PennyWeb http://www.pennyweb.com/ FlyCast http://www.flycast.com/

If you need a few banners for advertising make some really nice free ones at this site. http://www.addesigner.com/

36) Write a few short classified ads to use in your online advertising campaign. Standard size is usually 5 to 6 lines, 65 characters per line. Create a sense of urgency and offer something free.

37) Hold a free contest or sweepstakes on your website.

38) Write and give away your own e-book.For more on this and specific compiler software go to http://www.ebookcompilers.com/ or http://www.ebooks.com or if you don't want to make one yourself you can have a cool Flash e-book made at http://webtron.net/Flash/ebooks.htm Pricing starts at 50.00

39) When paying your bills every month or just in your everyday mail that leaves your office or house include your business card with your URL. Your bills arrive with "stuffers", who says two can't play that game.

40) If you have an actual brick and mortar store put a sign with your URL in front window.

If you want to know "secret" behind website marketing there isn't one. It's a combination of all of above that makes for a successful site that people actually visit.