Of course, in commercials they are talking about mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat belts save lives and "crash test dummies" prove it.

On Internet, a similar situation exists where "You can learn a lot from a dummy!"

But, when we relate story to Internet, we are not talking about "crash test dummies". No, no. We are actually talking about "spam pest dummies".

The reason a spammer is a spammer is because he either does not understand value of building long-term relationships with his customers, or he is so consumed with idea of making a quick buck that he cannot see any other way. It could be that spammer just considers a real business to be such a slave master that he would prefer to live his life on run.

Like I said, "You can learn a lot from a spam pest dummy!"

I bet you are asking yourself right now what a spam pest dummy could teach you...

It may seem odd to suggest that something can be learned from a spammer. However I am certain, once you have read this article, you will say to yourself, "He was right! I can learn a lot from a dummy."

Here are just a few of things that you can learn:

1) Branding 2) How to annoy potential customers 3) How to and how not to construct your headline 4) How to and how not to format your ezine 5) Aggressive promotion tactics

1) Branding

This first one may seem oddest one in my list, but if you think about it a moment, you will see what I mean.

Branding is imprinting your company's name and message into minds of consumer. Think about spam that hits your mailbox. In most cases you have received message so many times that you know exactly what spammer is selling as soon as you see message.

The spammer is imprinting his message into your head by sheer repetition. Pound, pound, pound. If you are ever in market for what spammer is selling, you might actually think of him first! That is until you remember he is a spammer and suddenly start feeling sick to your stomach.

2) How to annoy potential customers

Think to yourself. Five emails in one week, twenty in one month, and none of emails address anything you are interested in.

2) If your company has voice mail have your employees' list your URL in their individual messages.

3) UPS advertises on their trucks, why don't you? URL plates can be ordered with your web address and put on back of your car or company vehicles. Take a look at http://www.mcpromotions.com/adURL/default.htm

4) If you give out promotional gifts to your clients like cups, pens, t-shirts, get your URL printed on them. Order URL t-shirts here http://www.mcpromotions.com/adURLshirts/

5) Your web address should be on all printed material that leaves your office including: brochures, business cards, fax sheets, flyers, mailing labels, letterhead, invoices, checks, envelopes. I mean everything. To order these products online see http://www.iprint.com/

6) All outgoing mail should include a good signature line with your URL. For how to see: http://www.1stsitefree.com/signature_file.htm

7) Your URL should be listed in yellow pages.

8) When you send out Christmas Cards make sure your URL is printed somewhere inside card.

9) Create some money saving coupons on your PC for a discount on any online purchase made and pass them out or do a direct mailing.

10)Give away free "how to" guides on subjects you are knowledgeable in and include your URL.

11) Send out Web postcards to your existing customer base to announce your new website, or buy a mailing list and do a direct mailing with them.Go to Digital Work http://www.digitalwork.com and sign up as a member (which is free) and you'll receive money saving marketing services at great savings in your e-mail box about twice a month. You can order 500 website postcards for only 19.00 compared to usual price of 200.00.

12) If need be get a rubber stamp made up with your URL and stamp everything that leaves your office.

13) Run ads in newspapers, magazines, or trade journals that hit your target market and include your URL. Buy ads for only 2.00 here http://hop.clickbank.net/?dakota6969/dollarday

14) Utilize press releases. Send them through snail mail and through e-mail. Use them for grand openings, and any other important company event.You can buy software and send them out easily with Media Magnet http://www.mediamagnetpro.com/media/1276.html or send a free one here http://www.comitatusgroup.com/pr/index.htm

15) If your company or organization produces an offline newsletter make sure you include your website address in it for further information.

16) Advertise on radio. Check out http://broadcastspots.com/index.asp

17) Cable TV advertising is very reasonable. If you live in Ohio check here http://www.noicable.com/

18) Don't forget about billboard ads.

19) Do Direct Marketing (bulk mail).

20) Write and publish your own online newsletter also called an ezine. To learn how go to Ezine University http://www.ezineuniversity.com To set one up easily use http://www.egroups.com

To promote your new ezine list it in as many directories as possible. You'll find a list of them here http://www.interniche.net/partner/sales/ezinedirectories.htm

21) Make sure you advertise in ezines that cater to your target market. To find ezines to place ads in go to Ezine Ad Auction http://www.ezineadauction.com or Lifestyles Publishing at http://hop.clickbank.net/hop.cgi?dakota6969+lifestyles

22) Find other related sites and swap text or banners with them. Try http://www.linkme.com/

23) Swap ads with other ezine owners. http://www.ezine-swap.com/