No matter, what reason you built your website in beginning you want it seen. If you do nothing to promote your site, you will not have visitors, you will be buried way back on page 27 in all searches, and you will be losing money if you are selling products. You may think that since you are trying to sell products on net that you do not have any reason to write articles. But, you still can promote your site with articles even though all you have on your website is a shopping cart. Think about it, what products are you selling? If you are selling gift items, you could write a simple article about giving some of these items to friends and family members for birthdays and other Holidays. The main reason to get your articles on as many article submission sites as you can is to get your website noticed.

Submitting articles is best free advertising on internet today that will supply webmaster with quality content while providing you exposure for your own website as well.

Promotions and Specials

Very similar to Free Shipping. If you have one, mention it, but be clear. "10% off $100", "Buy 2 get 1 free". Keep you average order value in mind.

Leverage your Brand

If your company has some brand recognition, use it. "Official JoeWidget Site". This can work especially well if other people are permitted to resell your products and are bidding on you brand terms as well, which brings me too other part of leveraging your brand: don't let other people use it. If you're a manufacturer and sell wholesale, then resellers have right to use your brand. But if your name is JoeWidget, and no one else is permitted to sell JoeWidget widgets, use that to your advantage and make sure no one else is using your name. Both Google and Yahoo Search Marketing will take down trademark infringers if you inform them it's going on.

Be Honest

Above all, don't try to trick consumer. Don't bring them in on a false message or do old bait and switch. Give consumer an honest message, fulfill their expectations, and they'll remember that next time they're shopping and they see your ad again.

About Author

Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to search engine optimization and search engine marketing.