To sum up, let us say that, concerning info products, any rights you acquire allow you to distribute, but customization of product is allowed only under reprint & redistribution or master resell license agreement, if other is not mentioned. That is why, they are sometimes called customization rights instead of reprint & redistribution.

You can also order at wholesale prices before retailing, but if your intentions to establish long-term partnership are serious, acquiring license is more advisable as you will be able to save substantial amount of resources (usually financial), brand product (if poses reprint or master resell rights) and generate new income streams by offering license certificates to your clients.

How to do it

The product/service you choose to license should meet following criteria:

* Satisfy high market demand; * Be innovative (strong USP); * Have an acceptable benefits/price ratio; * Reflect your business "likes"; * Reflect your long-term business strategy and marketing potential.

You should take your hand on pulse of economy development in order to proper track trends. It doesn't matter what economy sector or market demand these trends belong to, what does matter is how you track and analyze these trends in a sphere or scope of activity you work in.

If you are like me, an info business operator, main priority to you in searching for license deals is to anticipate possible high future demands. That is also true when you are developing your own product/service. If you find a product that perfectly suits your current business and meets criteria mentioned above, then chose what license to acquire and go for it, or contact owner and offer him to acquire a license or have a discussion about considering new terms of license agreement, no problem should arise in that case.

3. PACKAGE.

Other front you can strike from is to bundle products/services into another unique offer. Don't think that it's too easy. This way demands much more financial investments and even more time on market research. Your "package" of products or services is nothing more then a number of third party's products/services, which were licensed by you, accompanied or not with your own offer(s) into some new product that is implied to offer complete solution.

How to do it

Here is a brief example that shows, which direction you should move.

Let assume that you are running a web-site selling dietary supplement capsules and quite often you get emails from thankful customers asking you to solve their other health problems or provide them with a recipe of healthy diets to lose weight etc.

What you can do is partner with fellow marketer, who is successfully offering brochures and other materials on best diets to lose weight as well as with another e-business owner who promotes ebooks on how to solve minor health problems indoors. You can even acquire a license to resell some light sport trainers, just reassure via independent research that these offers are reliable and beneficial for your customers and not frustrate and ruin your positive image.

So by setting up these deals, you are not only answering question - what health food should be, but also starting to provide a complete package of products and services on how to keep everyone's body in good shape. That's it.

CONCLUSION

The way you choose is yours and yours only. Make yourself feel comfortable with it, let your business and your future plans be comfortable with it. And never forget about market - as a place where you develop your business. You should follow market, anticipate it and satisfy it in best possible way.

This is only attitude that may almost guarantee your success, unless you are still looking for new "revolutionary" matrix schemes, super "breakthrough" offers of next 22 century, or these fake last-chance programs like "jump-in-today-get-rich-automatically-tomorrow" or "all-job-is-done-for-you-just-pay-now" :0) You may continue that list.

DISC is a popular assessment tool that does an incredible job in explaining, in plain English, what might motivate your high performers. Assessments are not answer for deciphering primary motivators of your high performers but they are definitely a great way to help you feed fire.

Coach Them On What’s Next

Stars thrive on executing results. Seldom do they sit down and reflect on things that “just happen.” Their visionary thinking is important for your company, but their reflection is equally important. Be patient, encourage self-reflection, show them that you care for them and you want to know how they feel. Encourage genuine dialogues, connect with them on a personal level, and let them rely on you for your partnership.

Encourage Input and Participation

Star performers are not likely to sit quietly and do as they’re told. They want to be in limelight. They want to make decisions. They want to shine. Be sure to create an environment where they can do just that.

Ask for opinions, investigate options they offer, and involve them in as many areas as you can. Then… take time to recognize them. After all, what good does it do for a star to shine all by itself? Stars love to shine where all can see!

There is no doubt… maintaining passion of your high performers is a very active game. There is no one solution that will help you do this. It bears a lot of responsibility, a lot of active gestures and a lot of passion on your own. You must believe in them, you must be proud that they are working for you, you must give them due recognition, and you must let them know that you are sure you’ve made right decision in bringing them on board.