USP

According to economic theories we live in world of monopoly competition. That term shouldn't confuse you, as meaning behind implies competition between many small or middle-size "monopolies", that are not monopolies in their direct meaning, as they don't control some particular sector of economy, rather then they are prime sources of their unique propositions of services or products. That fact makes them to be a so-called monopolies of their own services or products, despite fact that a lot of other companies offering very close, in terms of features and benefits, services or products to market.

That is why it is obvious that more unique benefits and features your proposition can offer to market, more "open-minded" market will be towards that proposition of yours.

Since we are usually involved in activity, which is not related to raw resources and materials, where uniqueness is very difficult to reach, due to nature of product like wheat, we are capable to offer a product and/or service that brings new "way of thinking". While it sounds too expressive, core idea behind is to be new, at least, in something.

Now let us speak more minutely about online e-business strategies you may and should apply online.

1. PRODUCT.

The product/service your will offer is 100% responsible for your long-term success. While it's possible to get some profit from useless goods, owing to professionalism of marketing experts, it won't last long. The "word of mouth" marketing is most reliable long-term marketing tool ever existed. That is why it's better to make a product you will be proud of, and even having mediocre marketing abilities, due to lack of funds, experts etc. your product would still have a profitable future, of course if, as we stated, it perfectly solves some problems, brings joy and so forth.

How to do it

Research, analyze and develop it. That is your e-business foundation. The best idea that I can give you about what product/service to create is that it should be one you will be most happy to use or utilize by yourself, in other words, product that e-market lacks and you feel a great need in. Make it more beneficial by having substantially lower price or substantially more benefits, features, new way of solving old problems, new service in order to make it faster, cheaper, easier, deliver more pleasure to deal with. Do you see point?

2. THIRD PARTY PRODUCT. License techniques.

Nowadays, we all hear about resell, reprint or master resell rights.

In short, by acquiring resell rights you are able to resell product you bought for specified price. So you pay license fee and then buy a desired number of products at a massive discount (more then wholesale).

Reprint & redistribution rights are same as above with only difference - your business entity may solely reprint and redistribute product in specified quantities, without any necessity to buy them from licenser. The one who bought license (licensee) is also have a right to customize or brand that product before retails, if other is not stipulated in license agreement. Sometimes you receive a right to become a licenser and offer resell rights to you clients, whereas you keep all generated profits.

Master resell rights entitles you to enjoy all benefits mentioned above plus right to resell reprint and redistribute rights and sometimes master resell rights themselves. That is truly fantastic opportunity as you actually acquire a complete business of licenser. The only priority licenser has is that he may change and develop his product further, where your power is limited by customization only, i. e. you are not allowed to change "nature" of product or service, if other is not stipulated in license agreement.

Mary was a successful senior executive working for a large insurance company. She was person that you wanted to have when things did not go well. Everybody loved her for her enthusiasm, never-ending motivation and her vision of taking organization to next level. About one year after this bright star was brought in and produced so well she started getting bored. She was quite character, so with her humor and high spirits she was able to mask her unhappiness.

When she accepted an offer at another firm nobody could believe it. Her boss did not understand her reasons, her team was disappointed, and her peers simply didn’t get it.

So, what could have prevented this situation? What could company have done to prevent this star performer’s departure?

Don’t Take Them For Granted

Don’t sit too comfortably just because employment market is tight. High performers find their way to new organizations even in a recession. If they are bored, unchallenged, or simply not passionate about where their work, they will find a solution.

Face Reality - Your High Performers Are Different

High performers are usually people who need a different form of motivation in order to stay passionate about their jobs. For them, self-motivation is an innate thing. It is fuel for their success. They do not need you in that department. They do need you to feed fire.

Understand Their Motivational and Values Profile

What exactly feeds fire? That could be different for each over-achiever you employ. It is not just money or power or leaving a legacy that excites them. Finding out primary motivators and values that they need to have in their workplace is an incredibly cheap investment in comparison to losing invaluable employees.